Kärcher Marks 25 Years in Türkiye

Kärcher marks 25 years in Turkey. Kärcher Turkey achieved 200% growth in its 25th year, with sales exceeding TRY 1.5 billion. Kärcher, which reached record global sales of over EUR 3.29 billion in 2023, completed its 25th year in Turkey with major financial success. Kärcher Turkey achieved 200% annual growth in Turkish Lira terms, with annual sales exceeding TRY 1.5 billion, surpassing the TRY 1 billion threshold. The brand's product portfolio includes numerous technological products ranging from pressure washers to steam cleaning products, from electric vacuums to robot vacuums, from mobile cleaning equipment to air purifiers. The brand's Turkish Lira revenue has increased eightfold in two years, while its Euro revenue has tripled.

"We are proud of our employees in Turkey"

Kärcher, founded in Germany in 1935 and now the world's leading cleaning technology provider with operations in 82 countries, 150 companies and 16,000 employees, marked its 25th year in Turkey with a visit from Hartmut Jenner, Kärcher Global CEO and Chairman of the Board, who commented on these growth figures. Jenner stated: "We are proud of our employees in Turkey given the magnificent development Kärcher Turkey has achieved over 25 years. We continue to invest to support Kärcher's sustainable growth in Turkey and to present our products to our customers here in the best way possible, and we are seeing the results. We look forward with anticipation to the developments in Kärcher Turkey's growth journey."

"We are committed to making Kärcher the leading brand in cleaning technologies"

Gökhan Gökmen, General Manager of Kärcher Turkey, commented on the success of Kärcher Turkey in its 25th year as follows: "In line with our global approach, we are committed to making Kärcher the leading brand in cleaning technologies for both businesses and homes. We are currently leading market trend changes, particularly regarding the transition from manual cleaning to the use of cleaning machines, in terms of cost, time efficiency, health and environmental benefits. We are proud and pleased to see the market responding positively to our efforts."

Leading the cleaning technology market

Kärcher, which began its journey in Turkey 25 years ago in Izmir, is now leading the cleaning technology market with a team of 125 people across 4 regional branches in Izmir, Antalya, Ankara and Istanbul Asia. With 15 centers in different cities across Turkey, Kärcher operates in two business segments: "Consumer and Professional" and "Specialty Operations". At Kärcher's centers, which are designed as large showrooms, customers can access both the brand's professional and consumer products. Aiming to increase its employee count to 150 by the end of 2024, Kärcher has a strong position in its distribution structure with 140 professional dealers and approximately 1,500 retail sales points. The brand opened its first Kärcher store, featuring only consumer group products, at Vadistanbul Shopping Mall last year.

EUR 3 million investment

Kärcher Turkey continues to invest in infrastructure, facilities and employee numbers. The brand regularly implements direct capital investments in its operations in the country. In 2022, an investment of EUR 3 million was realized. Kärcher Turkey's goal includes a retail repair center investment in 2024 that will centralize and semi-automate after-sales services for all consumer products. With this investment, the brand plans to elevate its service approach to Turkish consumers to a completely new level.

Develops more than 100 new products annually

Innovation is the most important driving force behind success at Kärcher. The strong brand has more than 1,000 employees worldwide in research and development. With 632 active patents, Kärcher launches more than 100 new products to the market each year. The brand's product range includes more than 3,000 products aimed at both consumers and professional users.