Beyaz Kağıt named Most Creative Marketing Team

Asperox, a leading household cleaning products brand, and Beyaz Kağıt, the manufacturer of Peros, have been named the Most Creative Marketing Team in the Middle East and North Africa at the Stevie Mena Awards, an event designed to support innovation in business. The company also received awards in three additional categories. Beyaz Kağıt, one of Turkey's three largest producers in the household cleaning products sector and a 100% domestically-owned company, returned from the Stevie Mena Awards, one of the region's most prestigious business competitions, with a total of four awards. Beyaz Kağıt received gold awards in the Most Creative Marketing Team category for the Middle East and North Africa and in the "Branded Content" category for its digital campaign titled "Clean Work." Beyaz Kağıt received bronze awards with Asperox Yellow Power in the "Creative Achievement in Product Innovation" category and with the Asperox Bikepedia Racing Team, which Asperox sponsors through its commitment to cycling sports to pedal toward good for a cleaner and more sustainable world, in the "Creative Achievement in Sustainability" category. Asperox Yellow Power, which won the award in the Creative Achievement in Product Innovation category, was formulated based on consumer needs analysis to deliver a formula and performance that tackles the toughest oils and dirt and works effectively on all surfaces in a short time. The four-part animated series "Clean Work," written and illustrated by cartoonist Emrah Ablak and inspired by detective comic stories for Beyaz Kağıt's Asperox surface cleaner product, was viewed by 16 million people on social media. Going beyond conventional Instagram content in its product category, the Asperox "Clean Work" animated series provided followers with an interactive experience through a creative strategic approach.     Beyaz Kağıt is a 100% domestically-owned company established in 2005 in the Adana Organized Industrial Zone, operating in the household cleaning products sector. Beginning its manufacturing operations in 2007, Beyaz Kağıt has become one of Turkey's three largest producers in its sector today. With its core brands "Peros" and "Asperox," Beyaz Kağıt quickly gained recognition among wide audiences and became an essential choice for consumers. Exporting to approximately 72 countries including the Middle East, Africa, the Balkans and Turkic republics, Beyaz Kağıt adds value to the Turkish economy.