Bath & Body Launches Fabric Care Collection

Fabric Care Collection from Bath & Body Works Bath & Body Works will launch its first fabric care collection in fall 2023, extending its expertise and authority in fragrance to the laundry products category. Before bringing the collection to market, Bath & Body is giving its most loyal consumers a say in creating the fragrances. Bath & Body Works President Julie Rosen stated, "We are constantly looking for ways to make our brand better, optimize our core business, and bring innovative ideas to Bath & Body Works customers. Knowing that our customers love to experience their favorite fragrances in various ways, we look forward to leveraging our strong capabilities and competitive advantage in fragrance and innovation to enter this brand new category," he said. Members of the My Bath & Body Works Program can vote for their favorite fragrance among 14 scents that will be coming to the fabric care category this year. The five fragrances with the most votes will be offered for sale at an exclusive early access shopping event for members ahead of the full collection launch this fall. Source