Asperox Brings Traditional Cleaning Formulas to the Present with Retro Series

Asperox, Turkey's most preferred spray cleaning brand, has introduced its new Asperox Retro Series, developed from inspiration drawn from traditional cleaning habits. The series, featuring 97% naturally derived content, combines ingredients long used in homes—such as white vinegar, carbonate, lemon salt, Arab soap and natural oils—with Asperox's powerful cleaning performance.

Continuing its innovative approach in the cleaning category, Asperox brings together cleaning culture spanning from past to present with the new Retro Series and the needs of modern life. Developed with inspiration from traditional cleaning recipes, the series offers a new alternative to daily cleaning routines through its practical multi-purpose spray format.

Past cleaning habits meet modern formulas
Taking design cues from the retro period, the Asperox Retro Series comprises four different products: White Vinegar & Arab Soap, White Vinegar & Carbonate, White Vinegar & Natural Oils, and White Vinegar & Lemon Salt.

By combining natural ingredients long preferred in household cleaning into a single product, the series eliminates the hassle of preparing traditional mixtures while addressing modern consumer expectations through its practical application advantage.

Developed with a naturally derived ingredient approach
With 97% naturally derived content, the Asperox Retro Series features formulas inspired by ingredients used in home cleaning for many years, offering solutions to daily cleaning needs across different areas of the home. Bringing together Asperox's cleaning expertise with a naturally derived ingredient approach, the series adapts traditional cleaning practices to contemporary lifestyle expectations.

AI-powered nostalgic campaign
The communication campaign for the Asperox Retro Series was also prepared with a nostalgic concept reflecting the product's point of departure. The advertising film series, developed with artificial intelligence support, reinterprets the atmosphere of the single-channel television era through today's technology, alongside the main film and four product-specific films.

Through its decor, costumes and narrative language, the campaign makes references to the past while bringing traditional cleaning habits together with modern life, conveying the series' core promise to consumers with the tagline "The essence of the past, the power of Asperox Retro."