Pantone Marks Odak Kimya's 25th Anniversary with a Special Color

Pantone Unveils Commemorative Color for Odak Kimya's 25th Anniversary X-Rite Pantone, the global leader in color management, measurement and communication technologies, announced the Odak Red color specifically created for Odak Kimya's 25th anniversary. Pantone, defining a color exclusively for a business partner for the first time, unveiled the Odak Red color at the Innovation Days event organized by Odak Kimya on 9-10-11 May. Odak Kimya organized the Innovation Days 2023 event, a three-day conference in Istanbul, with the participation of a total of 14 expert speakers from Pantone and other partners including X-Rite, IM Group, SDL Atlas and IGT. This event, which also celebrated Odak Kimya's 25th anniversary, marked a historic first. Pantone announced that it was defining a color exclusively for a business partner for the first time, unveiling "Odak Red." The Odak Red color, presented as Dynamic Odak Red, is a striking, bold red tone infused with heat and energy, displaying a powerful presence with authentic, vibrant, radiant passion and excitement that immediately captures the attention of its surroundings.

"Odak Red is Dynamic and Very Powerful for Us"

Pantone Global Vice President of Sales Francesco Tomasello said; "Red is the color of the year. The power of red is tremendous. It is a great joy to work with Odak Kimya and to have been together for 25 years. We are celebrating this with Odak Red. Odak Red is dynamic and very powerful for us. Odak Red is an impactful red that conveys passion, excitement and a powerful presence. It represents the way the Odak team works and a true definition of its partnership with X-Rite Pantone. I thank all Odak Kimya employees very much for their work."

"As Odak, We Have Been Present Wherever Color Has Been for 25 Years"

Ayla Çuhadaroğlu, General Manager of Odak Kimya Industrial Products, also made remarks stating: "Odak Red, an unflinching red tone symbolizing the courage and virtue that are indicative of 25 years of success and determination, will now be with us at every moment of our lives as an impactful red power. As Odak, we have been present wherever color has been for 25 years. Since our launch in 1998, we defined our mission on this path as bringing Turkish industry together with high-technology products and becoming a solution provider rather than a product supplier in applications based on color excellence. With our strong collaborations, we are moving confidently toward our goal of becoming a global brand. It was our dream in our 25th year to celebrate with all our solution partners and customers whom we serve in sectors such as textiles, printing, packaging, paints and coatings, and to bring together for the first time the 14 most important industry professionals in the world at the Innovation Days. I thank all stakeholders, especially my colleagues who successfully realized this, and our business partners, and wish the continuation of our cooperation that has lasted for 25 years."