Filli Boya Introduces Revolutionary Color Selection

Filli Boya is bringing its users' home transformation journey into the digital world. The brand has launched its new mobile application i-Colour, which transforms color selection into an easy, enjoyable and inspiring experience.

Available for free download on iOS and Android devices, i-Colour instantly answers "what color will look like on my wall?" for anyone looking to renovate their home. The application enables users to visualize their desired colors in their own homes without even picking up a brush.

Real-Time Color Experience
Using the application is extremely straightforward:
Users take a photo of their room with their phone and then, thanks to automatic masking technology, select the wall, ceiling or exterior facade and try any color they wish. This way, they can see in real time how the selected tone will interact with existing furniture and lighting.

Additionally, i-Colour presents Filli Boya's most current color trends and inspiring ready-made designs to users' appreciation.

Digital Experience Offering More Than Just Colors
Filli Boya has been pioneering color consultancy through digital channels for some time:

Since 2020, more than 20,000 user questions have been answered during "Ask the Color Expert" sessions held on Instagram.

The artificial intelligence-powered color consultancy chatbot launched in 2022 has provided color and product recommendations to more than 200,000 people.

The i-Colour application takes this digital experience one step further. Through the application, users can:

Browse the color catalog,

Receive professional advice through the "Ask the Color Expert" feature,

Access current information and prices for Filli Boya products,

Find the nearest Filli Boya dealer through the store locator and make painter reservations.

Your Dream Color, At Your Fingertips
With i-Colour, Filli Boya is offering its users not just an application, but also a digital ecosystem that inspires.

To discover your dream color and transform your home's atmosphere, you too can take the first step by downloading the i-Colour application free of charge to your iOS or Android device.