Dyo Launches "Path to Victory" Project

Aiming to sustain the growth trend of the past three years by strengthening its sales team, Dyo provided training to its wholesale dealers across Turkey covering topics ranging from personal development to sales techniques and customer

Dyo Launches Path to Victory Project Dyo, targeting continued growth momentum from the past three years by strengthening its sales team, is providing training to wholesale distributors across Turkey in areas ranging from personal development to sales techniques, customer relationship management to leadership. As the training sessions from the first quarter of 2013 near completion, the second phase scheduled to begin in August is next. By year-end, training for 450 people across 1,200 sessions is targeted. Dyo Targets Training for 450 People Across 1,200 Sessions Once theoretical training from professional instructors concludes, field sales performance of the distributors will be assessed and the success of the training provided will be measured. The training seminars called "Dyo Path to Victory" cover all wholesale distributors nationwide. In the paints sector, where a large portion of sales occurs through distributor channels, wholesale distributors hold particular importance. These wholesale distributors are indispensable parts of this network. Believing that success is possible through teamwork, Dyo decided to extend the scope of training offered to its employees to include distributors, thus launching the Dyo Path to Victory seminars.

Training Will Not Focus Solely on Sales Performance

Everyone from top management to entry level can benefit from these training sessions. From wholesale distributor company owners and managers to accounting staff, warehouse personnel and sales staff, the entire workforce receives training. Training does not focus solely on increasing sales performance. Distributors gain the opportunity to acquire knowledge on personal development and communication skills, how customer relationship management should function, productivity, motivation, development of business and management skills, B2B sales techniques and leadership. The second phase of the training program, run by a specialist team, will span August through November and will deliver 1,200 training sessions for 450 people by year-end.Specialists conducting the training program will observe theoretical training applications in the field and the degree of success achieved through field inspections they will conduct.