DYO Has Been "Adding Color to Life" for 66 Years
DYO has earned the justified pride of holding a position in the paints sector since 1954. With its belief in "Science, Unity, Success," DYO, a pioneer of firsts, operates today as Turkey's only domestic and national brand manufacturing paints in 11 different sectors, contributing to the country's economy.
DYO's roots, spanning a century, trace back to the "Durmuş Yaşar Establishment" in the Şeritçiler Bazaar in İzmir in 1927. DYO, which carried out Turkey's first paint manufacturing in 1941, marked a number of firsts by establishing Turkey's first paint factory in İzmir Bornova in 1954.
FROM WORKSHOP TO SUCCESS SPANNING 3 CONTINENTS
DYO continues paint manufacturing that began in a modest workshop in İzmir today at its production facilities in İzmir Çiğli, Kocaeli Dilovası and Krasnodar, Russia. With a broad product range and sector diversity, DYO; beyond construction paints, is the sole domestic and national company producing thermal insulation systems, industrial paints, coil paints, powder coatings, unsaturated polyester resin, protective paints, furniture paints, automotive repair paints, marine paints and defense industry paints. Through its domestic and international affiliates, DYO offers 1,200 types of products, 3,500 packaging options and 60,000 different color choices; providing employment opportunities for approximately 1,000 people and an annual production capacity of 282,000 tonnes, contributing to a broad stakeholder ecosystem with 600 distributors, 15,000 sales points and 52,000 craftsmen.
"WE ARE THE ONLY DOMESTIC AND NATIONAL FACTORY"
DYO Paint Factories General Manager Mehmet Mutlu Uysal states, "Our Honorary Chairman Mr. Selçuk Yaşar, through his ideas and entrepreneurship, transformed a journey that began in a small shop into a giant paint industry brand. With nearly a century of experience in the paints sector, we take pride in being a brand that shaped the paints sector by establishing Turkey's first paint factory in 1954." Uysal, highlighting their continued growth targets despite the coronavirus pandemic affecting the entire world, says, "Despite this difficult period affecting the world, we continue to contribute to our country as a global brand without compromising our human-centered service principle. DYO Paint continues its activities that began in a small workshop today as Turkey's leading producer. We offer not only construction paints but a wide range of products from industrial paints to marine paints." emphasizing the domestic and national brand identity.
Uysal notes that they present their products to Asian, European and African markets through their business partners abroad, stating, "We export to more than 40 countries. Thus, we have managed to scale our established values to a global level. With our belief in Science – Unity – Success, we lead our sector; with a sense of unity and determination to achieve together, we always aim for further progress." emphasizing that DYO has brought many innovations and firsts to the paints sector since its founding.
"RESEARCH AND DEVELOPMENT IS ESSENTIAL"
Uysal concludes by saying; "As a brand that always places 'people' at its center, we ensure that our products offer innovative solutions. For this reason, we make serious investments in technology and research and development. These are areas that form the foundation of DYO. We hold the title of the first research and development center of the paints and chemicals sector. Thanks to our research and development efforts, we have become one of the leaders in innovative production approach in the sector and develop products that lead the industry." He continues, "We will continue in the coming year to undertake environmentally friendly production with innovative technologies, high added value and efficiency, and to prioritize hygiene in all our processes. We are planning a 2021 focused on 'continuous improvement' and 'digital transformation.' We have begun work on reviewing, simplifying and standardizing our business processes using Agile methodology and making them agile" completing his remarks by outlining the 2021 priorities.
