The Most Valuable Brand in the Paint Sector: DYO

DYO Paint: Turkey's Most Valuable Paint Brand DYO Paint has been named the most valuable brand in the paint sector on the "Turkey's Most Valuable Brands" list, published for the 17th time by international brand valuation firm Brand Finance. DYO Paint, in the 17th edition of the "Turkey's Most Valuable Brands" list published by international brand valuation firm Brand Finance, appeared as the only company in the paint sector. DYO rose 18 positions this year to rank 73rd on the list.

Meeting Paint Needs Across 11 Major Sectors

DYO operates production in its facilities in Izmir Çiğli and Kocaeli Dilovası as a brand offering 1,200 product types and 60,000 colour varieties across 11 major sectors through 5 brands. With research and development centres located in both facilities and ranked among Turkey's top 10 R&D centres, DYO introduced 114 different and innovative products to the market last year, completed a total of 76 projects, and launched 75 new R&D projects during the year.

Goal: Creating Healthy Living Spaces

Placing consumers at the centre of its work, DYO developed DYO Technoplast, which eliminates 97.86% of the SARS-CoV-2 virus from contacted surfaces within the first 30 minutes and 99.99% within 24 hours, and DYO Oxymax, which absorbs formaldehyde, a harmful chemical substance found in closed environments, reducing it by 83%, with the goal of creating healthy living spaces.

Hobilux Adds Enjoyment to DIY Activities

Based on the increasing prevalence of do-it-yourself product categories at more retail points with the pandemic, DYO launched the Hobilux Series for use on ceramic, metal, wood, plastic, marble, glass, furniture and stone surfaces, providing consumers with a solution to quickly and easily refresh and recolour unused household items.

DYO Products Available Through boyadyo.com

Investing in information technology, DYO reflects its expertise and reliability through its e-commerce platform BoyaDYO.com, offers secure shopping with a single click through its website and mobile application, delivers DYO-guaranteed products carefully packaged to addresses specified by consumers quickly and reliably, and creates alternatives with advantageous instalment options.

Signed ICCA Responsible Care Global Charter

Continuously implementing its sustainability initiatives, DYO highlights responsible production awareness by switching to 30% recycled plastic in DYO Five-Star products and Casati packaging and reducing metal use in Dewilux packaging for the furniture sector, expanding its product range in response to consumer sensitivities with environmentally friendly packaging. In addition to work on its product range, DYO signed the ICCA Responsible Care Global Charter, which guides the global chemical industry in its mission to ensure safe chemical management, provide continuous improvement, and achieve excellence in environmental, health, safety and security performance.