Genmar has been developing custom projects for customer needs since 1986. In our interview focusing on adhesive and sealing equipment, Genmar Sales Manager Haldun Bakkal shared detailed information about the products and technologies they offer with our readers.
Report: Murat Soygür
Since 1986, Genmar has been developing custom projects to meet customer needs. In our interview focused on adhesive and sealing equipment, Genmar Sales Director Haldun Bakkal shared detailed information about the products and technologies they offer with our readers.
Could you briefly tell our readers about yourself, your education and professional background?
I graduated from Istanbul Technical University Faculty of Mechanical Engineering in 1987 and after completing military service, I began my engineering career in 1989 as a maintenance engineer at Parsan Makine Parçaları Sanayii A.Ş. I then continued my career in different sectors and companies. To list them briefly, I held positions as Sales Engineer at Genmar A.Ş., Sales Engineer at Güriş A.Ş., Paint Method Engineer at Oyak Renault A.Ş., Assistant Director of Machinery and Equipment Department at Garanti Finansal Kiralama A.Ş., and TR Project Director at Geico A.Ş. Most recently, since 2003 in my second tenure at Genmar A.Ş., I have been working as Sales Director for Paints and Coatings - Sealant Application and Liquid Transfer Equipment.
Could you provide information about Genmar's founding process and the stages it has gone through to the present day?
Genmar began operations in 1986 with a staff of two people and the sale of Ingersoll Rand pneumatic assembly equipment. Since its establishment, our company has been developing to provide customers with ergonomic equipment and solutions that increase productivity and quality on their production lines, reduce costs, and operate under the philosophy of "Earning While Manufacturing". Today, Genmar represents many world-renowned brands in their respective fields in Turkey. Genmar conducts its activities with great care in areas that can be grouped under assembly and smart logistics, paints and coatings applications, liquid filling, and lean manufacturing systems, offering package solutions and turnkey projects as well as service and training activities.
What types of products do you offer to which sectors in the adhesive and sealing fields?
Our solution partner in adhesive and sealing applications is Graco, one of the world's most prestigious brands in this field. Graco has a wide range of equipment in the adhesive and sealing sector while closely monitoring market needs and trends. Taking into account the application requirements of end users and the diversity of chemicals used, the most suitable equipment is prepared for use across different sectors. As Genmar, we implement standard equipment from our product range along with system installations tailored to needs, and we meet customer requirements by conducting project studies in situations requiring solutions. While our customer portfolio is weighted towards the automotive, commercial vehicle and supplier industries, we serve every sector where adhesive and sealing applications exist.
Could you tell us about your domestic and international sales activities?
I can confidently say we have a presence in every region of Turkey where industry exists. In addition to customer visits conducted by our sales and service engineers, we conduct product or customer-based webinars, presentation meetings and demonstration activities. Of course, trade fair activities held in Turkey, particularly specialized trade fairs, play an important role for us in reaching new customers and exchanging current information with our existing customers. Our efforts aimed at foreign markets are primarily conducted through joint project work with engineering or robotics companies based in Turkey.
What kind of work does Genmar undertake in the areas of innovation and R&D?
As mentioned earlier in the adhesive and sealing sector, we work on special projects for customer needs that cannot be met with standard equipment. In these projects, our solution partners are chemical supplier companies or robotics/engineering firms. We also have projects we have implemented through designs by our technical service and project teams in our other areas of activity such as assembly, smart logistics and lean manufacturing systems, as well as patent-registered products.
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