In our interview with Dekoral Boya General Manager Ziya Çankal, we discussed the company's innovative vision, R&D activities, contributions to the sector and the prestigious award it recently received.
Report: Faruk Yazıcıoğlu
In our interview with Ziya Çankal, General Manager of Dekoral Boya, we discussed the company's innovative vision, R&D activities, contributions to the sector and a prestigious award it recently received.
Dekoral Boya continues to make a difference in the paints and coatings sector through environmentally friendly products, strong R&D activities and customer-focused approaches. With capacity expansion and digitalization investments, the company, which aims to be an effective player in both local and global markets, is successfully implementing these strategies.
Dekoral Boya, which stands out particularly with its innovation and quality-focused production approach, recently achieved an important success. In the Packaging Stars 2024 competition organized by ASD Turkish Packaging Manufacturers Association, the company won an award for its Coral brand designs in the Industrial and Transport Packaging category. This award stands out as an indicator of the company's design strength and the value it brings to the sector.
How did your company's success story in the sector begin and what factors have made you different to date?
Dekoral Boya started operations in 2015 thanks to our passion for the sector and customer-focused approach. From day one, we adopted the principle of making quality accessible and creating a difference with innovative solutions.
Among the factors that differentiate us are our ability to respond quickly and effectively to our customers' needs, our wide product range and sustainability-focused business models. In particular, our production in accordance with industry-accepted standards, our ability to quickly adapt to technological innovations and the importance we place on R&D set us one step ahead in the sector.
What strategy do you follow while adapting to innovations in the sector? Where do you position your company in this regard?
We place great emphasis on R&D investments in the process of adapting to innovations in the sector. With our customer-focused innovation strategy, we continuously improve our products by closely monitoring market trends.
By integrating technology and digitalization processes, we respond quickly to our customers' needs and position ourselves as an innovative leader in the sector.
Dekoral Boya has not only met existing demands but has also become a pioneering brand that anticipates future needs and leads the sector's transformation.
How do your products and services contribute to your customers' projects? What are your priority objectives in this process?
As Dekoral Boya, we contribute to industrial and decorative solutions across the cost, speed, aesthetics and functionality dimensions of projects. The environmentally friendly and long-lasting nature of our products adds value to our customers while ensuring projects are budget-friendly. Our priority objective in this process is to increase customer satisfaction, build sustainable relationships with our business partners and continue to create a difference with innovative solutions in the sector.
What role do R&D activities play in your company's strategy? Can you tell us about the latest innovations and investments you have made in this area?
As Dekoral, we see innovative formulation work as the foundation of our strategy for leadership in a highly competitive sector. In our R&D unit, with our expert personnel, we continuously innovate our products and strive to keep customer satisfaction at the highest level.
R&D activities conducted in our modern laboratory with complete equipment are an indispensable part of the product development process.
The R&D unit is a company's "kitchen" and every product created here is developed and approved through detailed research. This process enables us to provide quick and effective solutions to our customers' needs. Additionally, we have state-of-the-art equipment to conduct analyses in accordance with ASTM standards. When necessary, we quickly put new analysis systems into operation, rapidly adapting to changes in the sector and customer demands.
How do you evaluate customer feedback in your new product development processes? How does this process give your company momentum?
Customer feedback is central to our new product development processes. Feedback collected in the field by our marketing team is shared immediately with our R&D and production units. This information flow allows us to identify potential problems in advance and develop our products.
Thanks to this approach, our products are ready for any usage scenario while we increase customer satisfaction. Additionally, the effective communication established between our marketing team and other units is a factor that continuously increases our company's success.
What steps are you taking to increase your production capacity? What will be the long-term effects of these investments on your company?
We continuously monitor technology and carry out adaptation work in the development of our production units. We have tripled our production area throughout our factory. We are installing new dispersion and basket mill equipment. In this way, we maintain our production at maximum capacity without experiencing equipment failures. At the same time, by designing projects, we plan to install next-generation systems within our company. With KOSGEB support, we are expanding our R&D unit and conducting coordinated work with our production department. We solve emerging problems immediately within the framework of customer satisfaction. In this way, any problem that could arise for us in the long term can be solved immediately within Dekoral company. These investments will enable us to respond more quickly to customer demands, increase our operational efficiency and strengthen our competitive power. Additionally, this capacity increase will strengthen our leadership in the sector and enable us to reach a wider customer base.
What working system do you adopt in your production processes to ensure supply chain and customer satisfaction?
Our company operates in line with ISO 9001 standards. We pay attention to producing products and systems compliant with ISO 12944 corrosion categories. Every paint produced is inspected and filed by our Quality Control unit. In accordance with quality standards, all products are tested and approved before being presented to customers. We implement a system that prioritizes sustainability and efficiency in the supply chain. Products delivered to our storage unit are stored under the most sensitive storage conditions. Standards ensure a company's continued existence within its system. Our sales team and production department work continuously in coordination. The products requested by our sales team in line with our customers' needs are produced with our "Just-in-time production" model. When our sales team requests a product that is not currently in stock, our R&D team, which is expert, experienced and has research capabilities, can formulate the requested product in the shortest time. Thanks to our units working closely together, we operate an exceptional system without problems.
What are the contributions of your university and industry collaboration work to your company and the sector?
Our collaborations with universities create great value for both our company and our sector. Joint projects we undertake with expert academics contribute to developing our products and providing innovative solutions. Through these collaborations conducted between our R&D unit and universities, our main objectives are to develop our existing products, bring our new products to market and increase customer satisfaction. Additionally, these types of collaborations prepare university students for the sector, opening doors for young talents and strengthening our country's technology infrastructure. Academic knowledge accumulation enables us to anticipate potential experiments in advance in our R&D work. In this way, we minimize raw material consumption and costs while reaching correct results in a shorter time.
What new investments or projects are among Dekoral Boya's future objectives?
In the short term, increasing our production capacity, strengthening our logistics infrastructure and implementing digitalization projects are among our priorities. In the long term, we plan to accelerate our R&D activities to enter international markets and develop environmentally friendly innovative products. Additionally, we aim to invest in modern production technologies and automation systems to respond more quickly to customer demands. In the process of entering new markets, we act by analyzing local market dynamics and gaining a deep understanding of customer needs. Demand for environmentally friendly products and solutions aimed at ease of application present great opportunities for us. Additionally, thanks to our innovative and flexible production infrastructure compliant with international standards, we aim to gain competitive advantage in global markets.
Another point we wish to highlight is that as Dekoral Boya, we are pleased to share that we won an award in the Packaging Stars 2024 competition, one of Turkey's most prestigious packaging innovation awards organized by ASD Turkish Packaging Manufacturers Association for the 11th time this year, with our Coral brand designs in the Industrial and Transport Packaging category. These awards showcase not only the strength of design but also our commitment to innovation and quality. We will continue to produce solutions that push boundaries and create a difference in the sector.
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