L'Oréal Türkiye Appoints Vanya Panayotova as New Country General Manager
A senior appointment has taken place at leading Techno-Beauty company L'Oréal Türkiye. Experienced executive Vanya Panayotova, who served as General Manager of L'Oréal Romania and the Adria-Balkan Countries General Management, overseeing 9 countries, took up her new role as L'Oréal Türkiye Country General Manager as of 1 September 2025.
L'Oréal Turkey announces senior management appointment. Vanya Panayotova, General Director of L'Oréal Romania and the Adria-Balkan Countries covering 9 countries, took up the position of Country General Director of L'Oréal Turkey effective 1 September 2025.
Panayotova joined L'Oréal in 2018 as General Director of Romania. Prior to that, she held management positions in global companies across a broad geography encompassing the Balkans, Russia, the Middle East, Africa and Europe. During more than 6 years with L'Oréal, Panayotova more than doubled the company's sales in the Adria-Balkan market comprising Romania and Bulgaria, Serbia, Slovenia, Croatia, North Macedonia, Albania, Kosovo, Montenegro, Bosnia and Herzegovina. She is known for her focus on sustainable growth and investment in team development.
In her new role, Vanya Panayotova aims to advance L'Oréal Turkey's digital transformation, consumer-centric and sustainable growth strategies.
About L'Oréal Group:
L'Oréal Group, the world's leading beauty company, has dedicated itself to one mission for more than 115 years: meeting the beauty needs of consumers worldwide. Creating beauty that moves the world, its purpose, defines L'Oréal Group's approach to beauty as inclusive, ethical, generous and committed to social and environmental sustainability. Through its broad portfolio of 37 international brands and ambitious sustainability commitments under the "L'Oréal for the Future" program, L'Oréal Group works to deliver the best in terms of quality, efficacy, safety, integrity and responsibility to everyone. Driven by a dedicated research and innovation team of more than 4,000 scientists and 8,000 technology experts, L'Oréal Group is focused on becoming a Tech-Beauty hub while creating the future of beauty.
Gallery
