Senior-Level Appointment at L’Oréal Türkiye

L'Oréal Turkey announces senior management appointment. Murat Başar, who has served as Sales Director at L'Oréal Turkey since 2021, assumed the position of Corporate E-Commerce Director at L'Oréal Turkey effective 1 January 2024. Following his experience at major fast-moving consumer goods companies in Turkey, Murat Başar joined L'Oréal Turkey Consumer Products Division in 2011 as Senior Key Account Manager. He became Channel Sales Manager in 2015 and was appointed Sales Director in July 2021. Başar was appointed Corporate E-Commerce Director at L'Oréal Turkey effective 1 January 2024. Playing a critical role in the extraordinary transformation of L'Oréal Turkey Consumer Products Division, Başar made significant contributions to his team's transformation through training, restructuring and close coaching, focusing on O+O transformation and acceleration of e-commerce to create an organization prepared for the future. [caption id="attachment_159114" align="aligncenter"] Murat Başar[/caption] Under Başar's leadership, the division achieved third place in the general market survey in the Advantage customer satisfaction survey and first place in the general e-commerce report. Murat Başar aims to continue to be among the country's and group's best in e-commerce with his human-centered leadership, strategic perspective, strong relationships, as well as expertise in team development and modern customer management, and to make valuable contributions to L'Oréal Turkey's e-commerce area.   About L'Oréal Group L'Oréal Group, the world's leading beauty company, has dedicated itself for over 100 years to a single purpose: meeting the beauty needs of consumers worldwide. Its purpose of creating beauty that sets the world in motion defines L'Oréal Group's approach to beauty as inclusive, ethical, generous, and committed to social and environmental sustainability. L'Oréal Group works to deliver the best in quality, effectiveness, safety, authenticity and responsibility to everyone through its broad portfolio of 36 international brands and ambitious sustainability commitments in its 'L'Oréal for the Future' programme. Driven by a dedicated research and innovation team of over 4,000 scientists and 5,500 technology experts, L'Oréal Group is creating the future of beauty while focusing on becoming a Techno-Beauty powerhouse.