Farmasi Appoints New CEO for North America

Sinan Tuna will be responsible for Farmasi's North America (United States, Mexico, Canada and Puerto Rico) office. Sinan Tuna will apply the professional experience and expertise he has developed in sales, marketing, business development and operations at Farmasi to the American market.

In his new role, Tuna will provide leadership in line with Farmasi's strategy to become the world's number one direct sales and beauty brand, introducing the direct sales channel and business opportunities in America, conducting operations efficiently, and protecting the interests of members and the brand.

Expressing his satisfaction with this appointment following his role on the Farmasi Board of Directors, Sinan Tuna said, "Our brand is undertaking serious projects in different countries around the world and growing and strengthening rapidly. Among the countries in which we operate, we have achieved the fastest growth in North America. With Farmasi's innovative, strong production capabilities and quick decision-making ability, we have become well-liked in America and emerged as the fastest-growing direct sales brand. We are currently the largest non-local direct sales company in America.

I am confident that we will achieve Farmasi's leading brand success in Turkey in America as soon as possible. While Farmasi had approximately USD 200 million in turnover in 2020, our target is to reach USD 500 million in turnover in North America in 2021. Additionally, I am proud to represent my country by taking on this important position that will contribute to Farmasi's global strengthening," he said.