Gökçe Hatipoğlu, Viking Temizlik Marketing and Communications Group Manager: "Cleaning is in our nature"

Viking Cleaning, working to respond to the changing needs and conditions of the developing world, continues to shape future cleaning standards through their meticulously conducted R&D efforts. In this direction, Viking Marketing and Communications Group Manager Gökçe Hatipoğlu, emphasizing that they have adopted an innovative approach as their guide, stated that as Viking Cleaning, they have united cleaning with natural and environmentally friendly technologies through their Premium Series, which will be a first in Turkey.

Consumer Habits Will Change With Viking Premium Series

Integrating technologies that shape the future into a new generation cleaning concept, Viking is introducing their 'Premium Series' with superior features, implemented for the first time in Turkey, to consumers. The Viking Premium family, which has been developed through processes conducted by professionals expert in their field and 2 years of R&D work, exists on an entirely scientific basis that is sensitive to international standards, the environment and human health. With all these features and privileges, Viking, which will open a completely new era in cleaning, aims to change consumer purchasing habits and shift the balance in the sector with its Premium Series.

"Non-Toxic Chemical" Product Line Minimizes Risks

Drawing attention to the numerous negative effects that chemicals in cleaning products have on both the environment and human health, Viking Marketing and Communications Group Manager Gökçe Hatipoğlu stated: "Nowadays, these chemicals are cited as the cause of many diseases. Cleaning is part of our life and, consciously or unconsciously, we are exposed to many chemicals in the normal flow of daily life. Findings from important health organizations in the world show that in the last 10 years, a 29% increase in asthma cases has been observed in men and an 82% increase in women. The greater increase in cases among women is attributed to their more frequent exposure to chemical products at home. It is emphasized that the likelihood of chemical-containing cleaning products causing cancer is 3 times higher than air pollution. Chemical particles settle in all organs within 26 seconds after exposure to chemical products, and it is noted that children, the elderly and people with chronic conditions are most affected by the harms of these products. In line with all this information, in our company's 40th year, where the value we place on human health and environmental sensitivity are always at the forefront, we are making it our mission to raise awareness among all consumers as we present the Premium Series for consumer approval," he said.

First in Turkey With Its Claims, Strength and Concept

The Premium Series with superior features, implemented for the first time in Turkey, consists of Liquid Dishwashing Detergent, Kitchen Spray, Bathroom Spray, Multi-Purpose Cleaner and WC Cleaner products. Viking Premium products do not contain phosphate, sulfate, paraben, chlorine, ammonia, animal-derived raw materials or any toxic chemical substance. Noting that the essences used in the products contain natural extracts and that this product group has a perfect intense and unique fragrance that is difficult to achieve, Gökçe Hatipoğlu stated: "Research shows that Turkish consumers think that the products they buy should be environmentally and human-friendly, but at the same time they also have expectations of superior performance. This is precisely what makes Viking Premium different. Plant Power Technology, developed as a result of long and meticulous work by our R&D department, was obtained through the strengthening of plant-based raw materials and has been patented by our company. With these powerful formulas, the high performance expected from a cleaning product is more than fully achieved. As Viking Cleaning, we see caring for nature and the future, and showing consideration for the rights of animals with whom we share this life, as a mission as well. The products in our Premium Series are presented to consumers entirely on the basis of this awareness. Our products contain no animal components and are not tested on animals. The V-Label logo we use on our product labels is the globally licensed single symbol developed by the European Vegetarian Union (EVU)," he said.