Most of Production Capacity Allocated to Hygiene Products

Giz Kozmetik has allocated a significant portion of its production capacity to cologne and antibacterial products. Giz Kozmetik Board Chairman İbrahim Zengin noted that the public has a major need for antibacterial cleaning products, particularly cologne, during this period, and stated that they have allocated more than half of their production facility capacity to these products. Emphasizing that unscrupulous individuals are taking advantage of this situation to introduce harmful products to the market and endangering public health, İbrahim Zengin said that their primary objective is to meet demand in the domestic market and protect public health. The Coronavirus Pandemic affecting the world has increased the public's need for hygiene and cleaning products. All countries have imposed restrictions on the export of hygiene materials during this period. As many cleaning products, particularly cologne, became unavailable, domestic producers were tasked with meeting the demand for cleaning and hygiene products created in the market. Giz Kozmetik, the export champion in 2018 among Turkey's cosmetics and personal care product manufacturers, announced that it has allocated more than half of its production capacity to cologne and cleaning products to meet the emerging hygiene material demand.

PRIMARY GOAL IS TO MEET DOMESTIC MARKET DEMAND

Making a statement on the matter, Giz Kozmetik Board Chairman İbrahim Zengin said: "We are one of Turkey's largest cosmetics product manufacturers. However, our country and the world are going through difficult times. Our people cannot access many hygiene products, particularly cologne. On one hand, hoarders are making it difficult to find products. On the other hand, unscrupulous individuals are threatening public health through unlicensed production during a time when people are trying to protect their health. For this reason, we have allocated more than half of our production capacity to cologne and hygiene product manufacturing. We want to be part of the fight against Coronavirus by responding to this public need. Our primary goal is to meet domestic market demand."

NO PRICE INCREASES, R&D PROCESS COMPLETED FOR NEW PRODUCTS

Underlining that they have not raised prices on any products during this period, İbrahim Zengin stated that they are also meeting demands coming from across Turkey through internet sales channels. Noting that they are focusing on R&D work, Zengin also warned citizens about the quality of colognes in the market and said: "As Giz Kozmetik, we produce chocolate, ocean breeze, gardenia and mandarin scented cologne under our Dhose brand. We have also started producing lemon cologne. All of our cologne varieties are at the ideal 80 degrees. During these difficult days, with regard for the public's needs, we have taken action to produce disinfectant and antibacterial liquid soap, and we are awaiting approval from the Ministry of Health. We will begin production of these 2 new product groups as soon as possible, and as a 100 percent domestically-owned manufacturer, we will fulfill our responsibility in the fight against Coronavirus. These products are being sold through the LEA catalogue, www.leaint.com and www.isabelledupont.com. Thanks to these channels, we can reach our products to every part of Turkey. People can access products without leaving their homes and taking risks."