Turkey's Food Supplement and Aromatherapy Market Grows as Talya Expands Its Global Presence
TALYA GLOBAL ARENADA GÜCÜNÜ ARTIRIYOR
While food supplements, vitamins and aromatherapy products continue their rapid growth worldwide, Turkey stands out as one of the key players in this development. As of 2025, Turkey's food supplements and vitamins market has reached a volume of approximately USD 1 billion, while the aromatic oils market, which forms the basis of the aromatherapy sector, has approached USD 500 million. This picture shows that Turkey is a strong player in plant-based ingredients and production based on natural formulations.
Dietary supplements, vitamins and aromatherapy products continue to expand rapidly worldwide, with Turkey emerging as a key player in this growth. As of 2025, Turkey's dietary supplement and vitamin market has reached approximately USD 1 billion in volume, while the aromatic oils market—which forms the foundation of the aromatherapy sector—has approached USD 500 million. This picture demonstrates Turkey's strong position as a producer in herbal ingredients and natural formulation-based manufacturing.
Talya Strengthens Turkish-Origin Products in US Market
Talya, which has transferred Turkey's production capacity in herbal products to international markets, has completed its tenth year in the United States through its American subsidiary Talya Herbal LLC. Positioning itself as the first Turkish brand to establish operations in the US within its sector, the company continues to raise awareness of herbal products of Turkish origin in American markets.
M. Halis Ertaş, Founder of Talya Herbal and Phytotherapy Specialist, made the following comments regarding global growth strategies:
"It is an important mission for us to reach more people in the global market with products we develop drawing inspiration from nature. We continue to achieve steady growth in the American market with aromatic oils and dietary supplements of Turkish origin. Today, consumers in the US search for these products as 'Turkish black seed' and 'Turkish oregano.' This demonstrates that awareness of herbal products manufactured in Turkey is strengthening. As Talya, we aim to make Turkey's potential visible on a global scale."
Sustainability-Focused Production Approach
Talya focuses not only on product quality in dietary supplements and aromatherapy products, but also on the environmental and social impacts of its production processes. The company shapes its innovative production approach in accordance with sustainability principles.
The brand operates in line with the UN Sustainable Development Goals (SDG 2030), incorporating sustainable production, zero waste principles, digital transformation and carbon footprint reduction among its core strategies.
Having completely modernized its production facilities in Antalya according to international standards, Talya continues production at its modern factory. The brand, which combines naturalness, scientific approach and sustainability principles, strengthens its position as one of Turkey's leading representatives in dietary supplements, vitamins and aromatherapy products with each passing day.
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