Türk Henkel Consolidates Consumer Brands Production at Ankara Plant

Türk Henkel made a significant transformation at its Consumer Brands Factory in Ankara with a EUR 7 million investment. As part of this strategic move, the company consolidated its Consumer Brands production in Turkey under one roof at its Ankara facility. This resulted in a more modern, technologically advanced and sustainable production infrastructure at the factory.

Thanks to new machinery imported from Germany, the production capacity of the cosmetics facility where brands such as Gliss and Blendax are manufactured increased by 50 percent, while speed and efficiency were improved in operational processes. With this investment, Türk Henkel transitioned to a more flexible and agile supply chain management in Ankara.

Güray Yıldız, Chairman of the Executive Board of Türk Henkel and General Manager of Henkel Consumer Brands, made the following statement regarding the matter: "Consolidating our Consumer Brands production in Turkey under one roof at our Ankara Factory was a strategic decision we made to increase our operational efficiency and align our production capability with changing market needs. Through this, we have made strong progress in securing our long-term competitive strength. For a sustainable future in our country, we aim to create long-term value by simplifying our operations and optimizing production. This strategic step is a concrete demonstration of our commitment to strengthening our presence in Turkey, as well as our vision of providing proactive solutions to changing needs in the local market. In this context, the investment exceeding EUR 21 million we have made in our Ankara facility over the past five years also reflects the long-term perspective behind our strategy."

Henkel's Largest Consumer Brands Production Hub in the Middle East in Ankara…
The Ankara Factory, which Türk Henkel has made the center of its Consumer Brands production, is the fourth largest in the world, the second in Europe and the largest in the Middle East in this field for Henkel. The facility, set up in an open area of 80,000 square meters and a closed area of 40,000 square meters, employs over 200 workers. The campus houses four different production facilities: Powder Detergent, Cosmetics, Liquid Detergent and Sulfonation facilities. The brands Persil, Tursil, Pril, Bref, Perwoll, Vernel, Gliss and Blendax are produced in these facilities.

Production Capacity That Adds Value to Daily Life…
The Ankara Consumer Brands Factory stands out not only for its size but also for its production capacity. With Henkel detergents produced at this facility, washing machines are run approximately 500 million times each year. Again, with shampoos produced here, hair is washed on average 900 million times annually. Similarly, with products from the factory, approximately 18 billion cleaning routines are performed every year.

Türk Henkel's Ankara Factory Leads with Firsts…
The factory hosts a number of firsts in Henkel's global production network: At the facility that serves as a model for the sector with applications such as rainwater harvesting recovery, cartonless production systems, 'Occupational Safety Academy' and 'Henkel Training Academy', employee development is also supported by digital learning platforms.

Production with Autonomous Production Systems…
Production processes at Türk Henkel's Ankara Consumer Brands Factory are carried out with autonomous production systems. Thanks to fully integrated and automated lines, high standards are maintained in both production speed and quality control processes. These systems represent an important technology transformation that minimizes error margins in production lines while eliminating risks in terms of occupational safety. This infrastructure supported by autonomous systems is shaped in line with Henkel's digitalization and sustainability objectives.

Integrated System That Also Produces Raw Materials In-House…
In the Sulfonation Facility within the Ankara Consumer Brands Factory, Türk Henkel produces SLES and LABSA raw materials used in its products. These raw materials, which form the basic input for many formulations from powder and liquid detergents to cosmetic products like shampoo, are produced on fully automated production lines that require no human intervention. Through this facility, Henkel demonstrates integrated production capacity not only by producing its final products but also by producing the basic building blocks of these products in-house. The raw materials produced here contribute to Henkel's global production network not only in production processes in Ankara but also in factories in different countries.

Three Important Awards on the Sustainability Journey…
The Ankara Consumer Brands Factory stands out with its successful sustainability practices. With its solar power plant generating 1,227 MWh of electricity annually, it supplies energy equivalent to the annual electricity needs of approximately 500 households. All packaging materials used at the facility have recyclable properties. The Ankara Consumer Brands Factory has been recognized with three important awards over the past two years for its sustainability projects. The factory's energy efficiency projects were recognized by the Ministry of Energy and Natural Resources in 2024, while it also won the 'Energy Management Insight Award' from the Ministry of Clean Energy last year. Thus, Türk Henkel became the first company in Turkey and within Henkel's global structure to hold this prestigious award. In 2025, the factory became the winner of the 'Sustainable Supply Chain Award' under the Supply Chain Excellence Awards MEA 2025 with its sustainability practices.

"Carbon Efficient Logistics" Saves More Than 40 Tons of Carbon Dioxide Annually…
Türk Henkel has implemented applications that reduce carbon emissions in logistics processes through its "Carbon Efficient Logistics" approach at its Ankara Consumer Brands Factory. With environmentally friendly, 100 percent electric trucks deployed for this purpose, annual carbon dioxide savings of 40.84 tons are achieved in transportation.