PepsiCo Türkiye Appoints Seren Çankırı as Global Leader

PepsiCo Turkey has brought an important leader to its global organization. Seren Çankırı, CMO of PepsiCo Turkey, has been appointed as CMO of PepsiCo UK and Ireland effective 1 May. This strategic appointment once again demonstrates that PepsiCo Turkey is not only a regional center of excellence but also a talent pool that develops international leaders.

Responsibilities in the New Role
In her new position, Seren Çankırı will lead food category marketing strategies for PepsiCo in the UK and Ireland. Responsible for brand strategy, portfolio growth, innovation, consumer insights management and capability development, Çankırı will contribute to strengthening brand equity and accelerating demand-led growth as part of the UK and Ireland Leadership Team.

Career Overview
Joining PepsiCo in 2006, Seren Çankırı held various marketing roles with increasing responsibilities across food and beverage categories in the Turkey organization. Through her data-driven approach, strategic perspective and consumer insights-based marketing expertise, she made significant contributions to the company's growth journey.

Leadership and Success
Throughout her career, Seren Çankırı has led numerous high-impact campaigns, standing out for her work in strengthening brand value and accelerating growth. Her advancement from PepsiCo Turkey to a global position also demonstrates the international-scale success of the company's Turkey organization.

Seren Çankırı
She completed her undergraduate education in the Economics Department at Boğaziçi University. Çankırı began her career at Estée Lauder Turkey and Alarko Tourism, and has worked successfully in various marketing roles at PepsiCo since 2006. She gained international experience by leading the Doritos & Family Fun platform in the Eastern Europe Food Marketing Team.