ORKA Banyo Continues Growth in Exports and Project Sales in First Half of 2026

ORKA Banyo, a bathroom furniture manufacturer with over 35 years of experience, completed the first half of 2026 with strong performance. Increased demand in the project channel, new bathroom furniture collections catering to different budgets, and growth in European and North African markets contributed to the company's expansion. In the second half of the year, ORKA Banyo will focus on bringing new collections to consumers, expanding its sales network in Turkey, and increasing its presence in Europe.

In the first half of 2026, when global demand and cost pressures affected Turkey's furniture sector, ORKA Banyo made progress toward its growth targets through balanced performance in domestic and export markets.

According to data from the Mediterranean Exporters Associations (AKİB), Turkey's furniture, paper and forest products sector exports declined by 1.8 percent in the first half of 2026 compared to the same period of the previous year, reaching USD 3.75 billion. While the sector cited slowing global demand and cost pressures, ORKA Banyo recorded progress in revenue, sales volume and market effectiveness compared to the first half of the previous year during the same period.

The company's growth was particularly driven by bathroom furniture collections catering to different budgets and product groups developed for the project channel. The share of modular solutions offering price, size, fast delivery and standardization advantages in residential, hotel and commercial projects increased within the overall sales volume.

Domestically, the dealer channel remained the main sales force, while activity was generated in the project and building materials retail channels. In seasonal campaigns, products offering affordable prices and fast delivery were highlighted.

Delivery times shortened in European market
In the first half of 2026, ORKA Banyo increased commercial volume in existing export markets while also expanding its international sales network with new customers and business partnerships.

The company's Orka Badmöbel logistics center in Germany contributed to faster and more consistent delivery of European orders through regional inventory management. The improvement in delivery times strengthened existing customer relationships while also enabling faster movement in new partnerships.

ORKA Banyo continued customer and channel development efforts in the British market. Work on target market analysis, brand positioning, corporate structuring and strategic roadmap within the scope of Turquality continued in the first half of the year.

ORKA Banyo General Manager Nalan Yılmaz, in evaluating performance in the first half of 2026, noted that they shaped product and market priorities according to demand dynamics in different markets.

Yılmaz stated, "In the first half of the year, we encountered a picture where demand in foreign markets differentiated by region. While we highlighted products suitable for different budgets in Turkey and solutions offering fast delivery to the project channel, performance in Europe and North Africa in exports balanced the slowdown in Middle Eastern and CIS countries. We maintained our growth momentum by shaping our product and market priorities according to demand direction."

ORKA Corner network expanded with approximately 20 new implementations
The ORKA Corner network, one of the important elements of ORKA Banyo's sales and retail structure in Turkey, continued to expand in the first half of 2026.

In the first six months of the year, approximately 20 ORKA Corner implementations were launched throughout Turkey. While display areas at existing sales points were renovated, work continued on training dealer teams and improving in-store standards.

New partnerships in residential, commercial projects and urban transformation areas also contributed to increasing the effectiveness of the ORKA Corner channel.

Vitreous china production started in Eskişehir
Within the scope of ORKA Banyo's production investments, production and commercial sales of selected product groups began at the vitreous china facility in Eskişehir.

Following product development, trial production, quality verification and market preparation processes, production activities are planned to be expanded gradually in line with demand and operational needs.

With the increase in series production, the facility's capacity and the range of products produced are targeted to be expanded according to the planned schedule.

Digital transformation accelerated at ORKA Banyo
One of the company's important steps in the first half of 2026 was the completion of the SAP S/4HANA transition.

With the new digital infrastructure, finance, sales, production planning, maintenance, materials and warehouse management were consolidated on a single system. Data obtained from machines and sensors on the production floor began to be used in predictive maintenance work, while barcode systems and operator terminals in warehouses were also integrated into the SAP infrastructure.

Work continues on automation, data tracking and digitalization of production processes within the scope of ORKA Banyo's dark factory investment. In the initial phase, improvements were achieved in production times, error and waste rates, and energy and labor efficiency.

The company expects the impact of the targeted capacity increase to become more evident with the lines coming into operation.

New collections and European investments in focus for second half
In the second half of 2026, ORKA Banyo aims to introduce new bathroom furniture collections to consumers and expand its dealer and ORKA Corner network in Turkey.

While work in the European market is planned to accelerate, the company will continue to develop new customers and business partnerships alongside existing markets.

ORKA Banyo General Manager Nalan Yılmaz, in her assessment of the second half of the year, stated: "In the second half of the year, we will introduce our new collections to the market. While expanding our dealer and ORKA Corner network domestically, we will accelerate our work in Europe. In line with the current outlook, we are maintaining our year-end targets."

About ORKA Banyo
ORKA Banyo is an established manufacturer brand operating in the bathroom furniture sector since the early 1990s. The company, which combines design, quality and functionality, develops solutions for different living spaces through its production approach focused solely on bathroom furniture.

ORKA Banyo, which brings modern production technologies together with a design understanding centered on user needs, continues its operations with a wide product portfolio addressing different lifestyles, spaces and budgets.

Aiming to provide long-lasting and comfortable use in bathrooms through functional storage solutions, timeless design understanding and durable material use, the company develops its activities in export markets as well as its domestic sales network.

ORKA Banyo aims to strengthen its position in the bathroom furniture sector through investments in production technologies, digital transformation and new product development, and to continue its sustainable growth.