Kalekim Stands by Craftsmen

Quick solution in waterproofing: Ultralastic

Kalekim, with its waterproofing and concrete protective mortar Ultralastic, offers fast and reliable solutions applicable in indoor and outdoor spaces. Ultralastic was developed for perfectionist consumers and professionals who want everything in one waterproofing material. Kalekim continues to provide solutions to consumers and professionals in every field with its innovative products it has brought to the sector. With Kalekim's Ultralastic, which offers versatile, easy and fast application options especially in waterproofing and concrete protective mortar, more durable, long-lasting and comfortable buildings can be constructed. Ultralastic offers a different application experience with its distinct color and pleasant odor compared to conventional waterproofing materials.

Years of high-performance waterproofing

Ultralastic, which is resistant to harsh conditions, aging and has very high performance, has a wide range of applications from areas where concrete floors contact soil to application over old ceramic or bituminous coatings. Applicable in both indoor and outdoor spaces and coatable when desired, Ultralastic can provide high-performance waterproofing for years even without coating. Kalekim's ambitious waterproofing product is preferred in places requiring fast application and resistance to salt water.

Gains rain resistance in 2 hours

Ultralastic stands out with its property of gaining rain resistance just 2 hours after application, becoming walkable after 3 hours and allowing ceramic coating work to begin, while also providing labor savings. Ultralastic can be easily applied with brush, trowel, roller or spray, protecting concrete against ice-melting salts such as calcium and sodium chloride, seawater and carbon dioxide gas.

From Kale, durable and aesthetic paint for every season: 'Protekta'

Kale Boya, operating under the Kalekim umbrella, continues to provide comprehensive solutions in every field for consumers and professionals with its innovative products brought to the sector. Protekta, a decorative exterior facade paint offered by Kale Boya to consumers and professionals, stands out with its structure resistant to changing weather conditions of every season. Protekta, unaffected by rain, snow, moisture, extreme cold or heat, also contributes to thermal insulation thanks to the ceramic microspheres it contains. Due to the silicone it contains, Protekta repels water and allows rainwater striking the exterior facade to run off without wetting the surface. It does not absorb water, blister, crack or fade. Protekta, containing substances that prevent mold, fungus and algae formation on walls, never loses its anti-mold and anti-algae activity. Kale Boya's Protekta, a ceramic sphere-containing, acrylic emulsion-based, long-lasting, matte final-coat decorative exterior facade paint, maintains the color it had on the day it was applied to buildings' exterior facades and, with its high water vapor permeability, allows water vapor to be expelled without obstruction and structures to breathe. Protekta is frequently preferred by consumers and professionals while providing lasting solutions to the varying needs of structures.

Kalekim launches 'Certified Master' system to simplify life

Kalekim General Manager Altuğ Akbaş, stating that they have launched the Certified Master System in 65 provinces with 2,500 masters, said "Beyond the contribution we provide to Masters, our primary objective with this system that simplifies consumers' lives is to reach 5,000 masters in all 81 provinces." Emphasizing that the 'Certified Master System' will have very important contributions to consumers and masters, Kalekim General Manager Altuğ Akbaş noted that from the moment the project was first conceived, they prioritized end-consumer satisfaction and benefits. Noting as Kalekim that they are providing warranty for applications to be performed by masters in this field for the first time in the world, Altuğ Akbaş said, the Certified Master System today increases the competitive power in the sector of masters who are members of the Kalekim Master Club, which has 55,000 members. With this system, we increase the preference for our qualified masters, creating new business opportunities for them. We have implemented the project in 65 of our provinces, our primary objective is to activate this system in all 81 of our provinces. We aim to reach 5,000 masters in 5 years with this system, he said.

Customer satisfaction is the focus of Certified Master

Stating that the Certified Master System also develops the professional knowledge and skills of masters, Altuğ Akbaş said, as Kalekim, we add plus value to the masters we have trained with the application warranty we provide, and we also simplify the lives of customers whose trust we have earned. Customer satisfaction is the reference of our master. According to the survey results conducted with the consumer after inspection and application, our masters who receive the best reference have higher customer satisfaction scores. Our Certified Masters are directed to new projects based on customer satisfaction scores. Thus, while end consumers encounter better ceramic applications with the Certified Master System, the quality of ceramic application in the sector increases. With the system we have put into practice with the principle of right product, right solution, right application, we also reduce consumer complaints, he said.

2 years application, 10 years product warranty

The Certified Master System covers all ceramic applications in indoor and outdoor spaces such as bathrooms, kitchens, balconies and terraces. The work performed by masters who have graduated from the Ceramic Alignment Course after passing the rigorous training conducted by Kalekim with the Ministry of National Education, using Kalekim products, are guaranteed with 2 years application warranty and 10 years product warranty.

Women use the system with confidence

The Certified Master System also attracts the interest of female consumers because through this system, women can easily reach qualified masters without needing anyone's help on construction materials and renovation, topics they feel distant from. Female consumers, feeling the confidence given by their selection of a Certified Master with a high customer satisfaction score, find their lives easier with Kalekim guaranteeing all its products and applications.