How Is the Instagram Algorithm Managed?

In addition to the content we share in our social lives, Instagram has become an important revenue stream for both individuals and brands, and continues to confuse matters with its recently modified and developed algorithm. Yasin Kaplan, Founder of Digital Marketing School, states that those unable to keep pace with changes to the Instagram algorithm will gradually disappear, and has shared important tips for increasing engagement. The social media market continues to grow and compete with the participation of new channels. Particularly on Instagram, which has become a major revenue source for individuals and brands, reaching large audiences is of great importance. Yasin Kaplan, Founder of Digital Marketing School, explains tips for obtaining greater engagement on the Instagram algorithm, which has been modified to ensure user loyalty and the inclusion of new users.

Use All Tools

The first rule is that every Instagram tool must be in use. That means not just post sharing, but also stories and reels. Sharing 15-20 second reels is one of the most important factors in increasing engagement. We can sometimes see even newly opened pages with reel videos reaching millions. Here, it is necessary to track trends well. There are many different types of content that renew themselves daily, and engagement is obtained through shares applied to these trends. We see high engagement in reel shares created using popular music. TikTok can be your source for tracking trends. The first 2-3 seconds of reel videos are very important. When interest is captured in the first seconds, the user continues to watch the video, and this is reflected as engagement.  

Share Regularly and with Concept Design

If your account has a business or content creator title, you must definitely share your content by creating a concept design and you must create your own style. In terms of timing, you need to plan your content to share weekly or daily. Content is certainly important, but the presentation style must also be visually appealing. You must provide a visual feast to users and create an enjoyable space for them to spend more time. When a user realizes you have invested great effort in your account, they will show their appreciation by engaging with you.

Support Your Products with Informative Text

To increase engagement, it is very important to appear in Instagram's discovery section. To be included in the discovery section, you must definitely make informative shares. It will be more effective to share the features and benefits of the product you are promoting and selling with a text consisting of 2-3 sentences. Users will visit your account to access more information and your engagement will increase. It is important here to share capsule information rather than very long texts. At the same time, by placing links in informative content, you can enable users to access the product directly.

Include Users in Your Posts

In story shares, definitely create content in which you can include users. For example, by asking questions and answers, polls and voting, you can increase engagement. Attention-grabbing topics will lead to increased engagement.

Engage with Users

The more you engage and spend time on your account, the more visibility your posts will gain. You can follow those who follow you, and interact with other accounts through likes and comments. You must be an account that communicates, not just one that posts. Definitely responding to users who comment on your posts or responding quickly to direct messages will help you have loyal followers and bring these users to bring in new followers.

Allocate Budget for Sponsored Ads

The most uninterrupted way to reach your target audience is undoubtedly sponsored advertising. By creating your target audience criteria, you can reach your potential followers directly with low budgets. The most important factor in sponsored ads is that the content is designed to be attention-grabbing. Sharing content with a special concept or intriguing information will capture user interest. With sponsored ads created with the right content, 5-15K followers can be obtained.