Melek Soklangıç Dinçer Appointed General Manager of Humm Organic

Melek Soklangıç Dinçer has been appointed General Manager of Humm Organic, one of the leading brands in the organic snacks sector. Dinçer brings extensive experience in marketing and brand management.

With 30 years of experience in the sector, Melek Soklangıç Dinçer began her marketing career in 1995 at Sezginler A.Ş. Having served as a senior executive in global marketing and brand strategy at Turkey's leading brands, Dinçer has managed local and global marketing operations at major brands including Ülker Grubu, Hayat Kimya (Molfix and Molped), Dyo Boya and Chakra. A graduate of Istanbul University Faculty of Business Administration and completed the Koç University Executive MBA program, Dinçer is also a founder of the Fractional CMO Turkey Platform and a member of the Brand Council Association.

Appointed as General Manager of Humm Organic as of October, Melek Soklangıç Dinçer will lead efforts toward the brand's sustainable growth and globalization targets in her new role.

Humm Organic is Turkey's pioneering brand in introducing organic snacks to consumers and holds the widest product range in the market. From cookies to gluten-free fruit lokum, grissini to bars and gluten-free cakes, all products are 100% organic and prepared with "clean label" recipes free of added sugar, colorants and preservatives. The brand's primary objective is to become a 'love brand' passed down from generation to generation, where parents who grew up with Humm Organic products confidently offer them to their children.