ebebek's Q3 2025 Revenue Reaches TRY 6.9 Billion
ebebek, Türkiye's leading brand in mother and baby products, has announced its financial results for the third quarter of 2025. The brand drew attention not only for its revenue growth but also for its strategic steps aimed at boosting customer satisfaction and loyalty. According to consolidated financial statements prepared under inflation accounting, the company increased its revenue by 18.1% year-on-year in the third quarter of 2025, reaching TRY 6.9 billion. For the first nine months, EBITDA rose by 23.1% to TRY 2.4 billion, while the EBITDA margin increased by 1 point to 12.6%.
ebebek, Turkey's leading mother-and-baby products brand, announced its third-quarter 2025 financial results. The brand stood out not only for revenue growth but also for strategic initiatives aimed at increasing customer satisfaction and loyalty. According to consolidated statements prepared under inflation accounting practices, the company increased its third-quarter 2025 revenue by 18.1% compared to the same period of the previous year, reaching TRY 6.9 billion. EBITDA for the first nine months of 2025 rose by 23.1% to TRY 2.4 billion, while EBITDA margin increased by 1 percentage point to 12.6%.
ebebek completed the third quarter of 2025 with strong operational and strategic performance, standing out not only through increases in financial indicators but also through investments in parental experience, digital transformation and omnichannel infrastructure. According to consolidated financial statements prepared under inflation accounting practices, ebebek increased its third-quarter 2025 revenue by 18.1% compared to the same period of the previous year, reaching TRY 6.9 billion. According to results published on the Public Disclosure Platform (KAP), the company reported approximately TRY 177 million in net profit for the same period. For the first nine months of 2025, the company increased EBITDA by 23.1% to TRY 2.4 billion and EBITDA margin by 1 percentage point to 12.6%.
In the third quarter of the year, ebebek increased its store count in Turkey to 286 and operates 3 stores in the United Kingdom. Through its omnichannel infrastructure, the company maintained balanced growth across physical and digital channels. In the third quarter, store visitor numbers in Turkey reached 13.5 million, while ebebek.com website visits reached 31.6 million, and product unit sales surpassed 27.4 million with a 20.8% increase compared to the same quarter of 2024.
In a statement on the matter, ebebek Mağazacılık A.Ş. Group Chief Executive Officer Halil Erdoğmuş said, "In the third quarter of 2025, we are progressing with balanced and sustainable growth in line with our strategic targets. Our priorities include improving parental experience, making in-store processes more efficient and strengthening our digital channels. During this period, our domestic and international operations are progressing as planned, and we are focused on building strong parent relationships in every market. As part of our global growth strategy, we plan to open our first physical store in Erbil, Northern Iraq, for which we have signed an agreement, in the first quarter of 2026. Combining retail experience with digital channel innovations brings significant gains to our brand in terms of operational and service quality. In the coming period, we will further strengthen this approach, continue to produce solutions that make parents' lives easier and sustain our growth at national and international scale with our strong financial structure."
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