E-export figures in Türkiye are rising rapidly. In 2024, they increased by 27.4%, rising from $5 billion to $6.4 billion. The Ministry of Trade, which has diversified state support in line with changes and transformation in world trade, introduced E-Export support in August 2022 to enable our exporters to make the most of the rapidly growing e-export sector.
E-commerce export figures in Turkey are rising rapidly. In 2024, they increased by 27.4%, climbing from USD 5 billion to USD 6.4 billion. The Ministry of Trade, which diversifies state support according to changes and transformations in global trade, launched e-commerce export support measures in August 2022 to ensure that exporters benefit maximally from the rapidly growing e-commerce export sector.
The Ministry of Trade is focusing on promoting e-commerce export support to exporters so they can make maximum use of these incentives.
Hasan ÖNAL, Head of E-Commerce Export, Digital Marketing, Behavioral Public Policies and Next Generation Technologies at the Ministry of Trade, met with representatives of companies already benefiting from E-Commerce Export Support provided by the Ministry of Trade and those in preparation for inclusion, at Aegean Exporters Associations to share current developments and listen to the views and suggestions of our companies.
ÖNAL noted that e-commerce export figures in Turkey reached USD 5 billion in 2023 and accounted for 2.12% of total exports, and that in 2024, when Turkey's general exports grew by 2.6%, e-commerce export figures showed an increase of 27.4%, reaching USD 6.4 billion, with their share of total exports rising to 2.6%.
ÖNAL, providing information that 207 companies, 2 marketplaces, 6 retail e-commerce sites and 9 e-commerce export consortiums have benefited from e-commerce export support in Turkey to date, provided detailed information to companies about the E-Easy Export Platform (E-KİP).
Describing the E-Easy Export Platform as an artificial intelligence-powered platform developed by the Ministry of Trade for companies wanting to start e-commerce exports, those already engaged in e-commerce exports but seeking to enter new markets, and those wanting to increase sales and determine digital marketing tools according to market dynamics, ÖNAL stated: "All the information you need in your e-commerce export journey is presented to you under a single platform and interpreted with statistical data. The platform includes: Intelligent E-Commerce Export Robot, trainings prepared by expert trainers on e-commerce processes from logistics to digital marketing and country-specific official procedures, legal regulations related to e-commerce for the countries you want to conduct e-commerce exports to, payment methods, target audience characteristics to the marketplaces where sales will be conducted, digital marketing, the dates with the highest sales in the country where e-commerce exports are conducted, and professional solution partners."
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