Doğuş Çay Named Turkey's 'Most Reputable Tea Brand' of 2025

Doğuş Çay won the "Most Reputable Tea Brand of the Year" award at The ONE Awards Integrated Marketing Awards, held for the 12th time in collaboration with Marketing Türkiye and Akademetre.

Harika Karakan Batallı, Board Member of Doğuş Çay, stated: "We are honored to be deemed worthy of this valuable award, especially through the votes of our people. Behind the strength that carries Doğuş Çay into its 41st year as the largest private-sector tea producer in Turkey is the intimacy and loyalty we have built with our consumers. Working with 70,000 farmers annually and drawing on the experience we have gained in the field, we today determine the right strategies in the face of changing consumer preferences and develop products that exceed expectations."

Doğuş Çay, Turkey's largest private-sector tea producer, was recognized with the "Most Reputable Tea Brand of the Year" award at The ONE Awards Integrated Marketing Awards, one of the most prestigious award platforms in the marketing and communications ecosystem.

At The ONE Awards, held for the 12th time in collaboration with Marketing Türkiye and Akademetre, awards were given in 73 categories in 2025 to the brands that increased their reputation the most. The awards were determined following face-to-face interviews conducted with a total of 1,200 people across 12 cities: Istanbul, Ankara, Bursa, Erzurum, Izmir, Balıkesir, Adana, Samsun, Kayseri, Trabzon, Gaziantep and Malatya. Brands selected as "Reputation Leaders of the Year" received their awards at a ceremony held at Divan Karuçeşme on 2 February 2026.

Batallı: "Reputation gains its true value when it comes directly from our consumers"
Doğuş Çay's Board Member Harika Karakan Batallı, noting that Doğuş Çay is a powerful agricultural company that purchases and processes approximately 2 million tons of products annually—ranging from fresh tea leaves to sugar beets and from potatoes to tomatoes and corn across various categories including tea, sugar, sauce and crisps, contributing to the economy—stated: "We are honored to be deemed worthy of this valuable award, especially through the votes of our people. The strength that carries Doğuş Çay into its 41st year as the largest private-sector tea producer today stems from the intimacy and loyalty we have built with our consumers. Reputation gains its true value when it comes from our consumers who trust our brand by directly experiencing our products. Drawing on the experience we gain by working with 70,000 farmers annually in the field, we today determine the right strategies in the face of changing consumer preferences and develop products that exceed expectations. This year, we are also investing in the future of tea through our sustainable tea farming practices, which are entering their 10th year in partnership with TEMA Foundation. We will continue to serve these lands by offering new flavors that consider the environment and health while creating added value."

Batallı's meaningful response to "If Doğuş Çay were a film, what would it be?"
At The One Awards, where award-winning brand managers answered the question "If brands were a film, what would they be?" within this year's concept, Batallı drew appreciation with his response: "As Doğuş Çay, we would be an endless series thanks to our determination and dedication. We would like to continue like 'Bizimkiler' (That's Us), a series that started in our childhood and best reflects family life today."
At the ceremony where success was recognized as the result of "collective work" through an integrated marketing approach, among the important supporters of Doğuş Çay in this award-winning process were PR agency HK PR Danışmanlık, creative agency İstanbul Sanat and digital agency Adinteraction.