Çimko Completes Strategic Marketing Training Program for Its Dealers

Çimko aims to support the corporate development of its dealers and their adaptation to changing market conditions through the Strategic Marketing Training Program organized under the Çimko Dealer Club framework.

Çimko, operating in the cement and ready-mix concrete sectors within SANKO Holding, has completed the first stage of the Strategic Marketing Training Program organized under the Çimko Dealer Club, which was launched to develop the corporate competencies of its dealers.

Trainings conducted in Gaziantep, Adıyaman and Bartın covered current topics such as brand management, customer experience, digital transformation and artificial-intelligence-supported marketing applications in line with changing market dynamics.

Current marketing approaches shared
Within the program scope, participants received training on brand management, creating strong brand perception and the changing dynamics of marketing. The transition process from traditional sales understanding to customer-focused marketing approaches was also evaluated, along with topics such as Marketing 4.0, digital connectivity, consumption habits of different generations and changing customer profiles in the digital ecosystem.

Focus placed on customer experience and artificial intelligence applications
In the trainings, the customer journey from first contact with the product through purchase decision and brand loyalty was explained with practical examples. The program also evaluated methods for measuring the performance of marketing activities and the use cases that artificial intelligence technologies offer in marketing processes.

Strengthening corporate competencies of dealers targeted
Through the Çimko Dealer Club, Çimko aims to support dealers in more effectively analyzing changing customer expectations, positioning their brands according to current market dynamics and developing long-term customer relationships. The company stated that it will continue to contribute to the corporate development of its dealer network through training programs to be organized in this context.