Cargill Launches New Mobile App for the Food Industry

Cargill launches a new era in procurement experience with the first mobile application offering commodity information tailored to the food sector. Cargill, one of the world's largest food companies, is opening its Market Intelligence (MiApp) mobile application to its customers. Cargill's producer customers will be able to access global commodity prices and sector information in real time through MiApp. Cargill has implemented a technological application that will benefit its food producer customers in Turkey. The Market Intelligence (MiApp) mobile application, made available to customers in Turkey, the Middle East and Africa, provides market information in real time to producers purchasing food ingredients. This enables producers to make more efficient purchasing decisions. For over 25 years, Cargill has served as a solution partner for customers interested in current market data and commodity prices, helping them manage food ingredient price risk. Through the new MiApp application, producers sourcing edible oils from Cargill can access breaking news for the sector and Cargill's market expertise. The application, which is also used by Cargill customers in North America and Europe, provides access to market news and risk management updates from a single platform. MiApp is the first digital mobile application specifically developed for the needs of customers in the food industry and offering commodity information 24/7. Murat Tarakçıoğlu, Chairman and Chief Executive Officer of Cargill Food Middle East, Africa and Turkey, noted that the MiApp application is pioneering in the industry and stated: "Customer focus is at the core of our service philosophy as a company, and we work continuously to provide innovative solutions to our customers. With this perspective, by also leveraging the convenience and accessibility offered by digital technology, we have most recently developed the MiApp application for our customers. Our customers who use this unique digital service, which is pioneering in its field in the sector, will have the most current information about market risks and be able to take the right steps to achieve their goals. When risks are managed correctly, they can be turned into opportunities. We help our customers evaluate risks in the best way and stand out in the market."