BETA Kimya A.Ş. to Grow Exports with Turquality Support

One of the leading companies in the chemicals sector, BETA Kimya A.Ş., continues its branding investments and activities on a global scale without slowing down. BETA Kimya A.Ş.'s international generic brand MITREAPEL will continue to be a source of pride for Turkey in exports by benefiting from state support under the Turquality Brand Support Program. Included in the Brand Support Program under Turquality, the world's first and only state-backed branding program, MITREAPEL will benefit from the contributions provided by the Ministry of Commerce for a period of 4 years in all brand and marketing activities in global markets. BETA Kimya A.Ş. will be strengthened through the Brand Support Program in various activities for the MITREAPEL brand including promotion, advertising, marketing, franchising, stores, showrooms, patent registration, utility model and industrial design registration.

To Double the Number of Export Countries

Noting that exports and entry into new markets play an important role in their growth strategies, BETA Kimya A.Ş. General Manager Cihat Sayacı stated: "With MITREAPEL, our leading brand in exports in the adhesives category, we took our first step under the Turquality scope by being included in the Brand Support Program. In the very near future, we will also be included in the Turquality Program with another one of our brands, APEL, as BETA Kimya A.Ş. We are very pleased that our Ministry of Commerce supports our companies by promoting global Turkish brands. The Brand Support Program will initially serve as a driving force for us, especially to enter new markets. We currently export to approximately 42 countries, particularly to neighboring countries. Over the next five-year period, we aim to double the number of countries to which we export. We aim to further increase our effectiveness by opening new regional offices especially in countries where we are a generic brand. With our production vision based on R&D and innovation, we will continue to grow in the international arena and maintain our presence in new markets with our high value-added products."