BeautyEurasia Preparations Continue at Full Speed

BeautyEurasia is pressing ahead with preparations to bring together thousands of professional participants and buyers. The fair will host hundreds of exhibitors from around the world, with the Turkish Ministry of Commerce providing 50 percent support to fair participants for their promotional activity expenses.

Incentivized by the Ministry of Commerce

The fair, which has already begun promotional activities in many countries including the United Arab Emirates, Russia, Hong Kong, Thailand, Germany, Spain, Poland, Ukraine, Romania, India, Iraq, the United States, Nigeria, Japan, France, Italy, the Netherlands, Iran and Egypt, is being incentivized this year by the Ministry of Commerce as well. The International Cosmetics, Beauty and Hairdressing Fair BeautyEurasia, where representatives of the cosmetics and personal care sectors meet, again drew strong interest from visitors and exhibitors last year. BeautyEurasia, which showcases new and innovative products from leading brands in the sector and provides participants with a broad perspective on sector development trends, continues to see intense demand year after year. Combined with support from the Ministry of Commerce, this is multiplying interest in the fair this year. Having hosted 459 exhibitors from 27 countries and over 600 professional buyers from 82 countries with a total of 5,387 international visitors, BeautyEurasia will again be a meeting point for sector leaders. Last year, the fair increased visitor numbers by 14 percent compared to the previous year, hosting a total of 19,799 visitors from 128 countries, 27 percent of them international. The fair, which features many of the world's leading cosmetics and beauty brands, also saw a 10 percent increase in foreign visitor participation compared to the previous year. As the 19th International Cosmetics, Beauty and Hairdressing Fair BeautyEurasia continues its preparations without slowing down, 65 percent of the available exhibition space has been sold to date. At BeautyEurasia, which brings together products, services and technologies from manufacturers and suppliers from around the world, events will be held to share new ideas while newly launched products will keep a pulse on the sector's developments.

Companies Have Already Secured Their Spaces

Following the Ministry of Commerce's decision to support fairs in various international sectors, leading companies including Organika, Predo Sağlik Ürünleri A.Ş., Tat Kimya Sabun A.Ş., Halk Hijyenik Ürünler Det. San. Ve Tic.A.Ş, Enka Hijyen San Ve Tic A.Ş., Peros Kimya Kağit Hij. Ür.Deterjn Tem. San.Ve Tic. A.Ş., Dinamo Kozmetik Ve Tekstil Diş Tic. A.Ş., Morfose Kişisel Bakim Ve Kozmetik Ürünleri San. Tic. A.Ş., Çarşıbaşı Kozmetik Tekstil Limited Şirketi – Pierre Cardin and Heinz Glas have already secured their spaces at BeautyEurasia, benefiting from the 50 percent support.

ICA Events to Welcome the World in Istanbul

BeautyEurasia, organized by ICA Events and one of the most important gateways to the Eurasian market, will host numerous countries including Italy, South Korea, Japan, Bulgaria, India, Pakistan, Greece, Poland, Ukraine, Iran, Turkmenistan and Taiwan. Highlighting the fair's strong demand, BeautyEurasia Fair Director Filiz Mehmedova stated: "Over 18 years, Turkey's most important cosmetics fair BeautyEurasia has contributed to the sector's development and the economy by hosting 19,799 visitors from 128 countries most recently. BeautyEurasia, which opens doors to new export opportunities, is facing particularly strong demand and interest from abroad this year."

Mehmedova, noting that cosmetics exports have shown increases across all product groups, particularly cleaning and hygiene products, made the following remarks:

"In the first nine months of 2023, cosmetics exports increased by 21.6 percent compared to the same period of the previous year and reached USD 2.1 billion. Cosmetics exports showed increases across all product groups in the first nine months. Cleaning and hygiene products, the highest export category, increased by 15.6 percent in the first half, reaching USD 734.8 million, while baby hygiene products exports increased by 22.6 percent to USD 598.3 million. Hair care product exports rose by 17.2 percent, personal care product exports by 46.3 percent and perfume and deodorant exports by 37.8 percent. During the first nine months of 2023, we experienced an increase in demand and exports across product groups. As Turkey stands out as an important production country in cosmetics, additional supply demand remains high. In the first nine months of 2023, the cosmetics sector achieved export growth higher than Turkey's overall average and above many other sectors. With the momentum gained by cosmetics exports in the third quarter, we can see that BeautyEurasia, with its strong regional network, will continue to create new business, partnership and export opportunities for Turkey this year."