BASF Partners with Pantone® Color Institute to Create Shade Collection Inspired by PANTONE 16-1546 Living Coral, 2019 Color of the Year

Plastic Designs Feature Pantone® 2019 Color of the Year Vibrant Coral Plastic designs displayed across various resin types integrate visual appeal with multiple performance requirements. The "Performance Beyond Dazzling Effects" campaign showcases safe, reliable and thoughtfully engineered colors and effects. In ongoing collaboration with Pantone Color Institute, BASF has created a plastic design collection inspired by Pantone® 2019 Color of the Year PANTONE 16-1546, Vibrant Coral. Beyond aesthetic appearance, the new collection supports performance while meeting sector requirements of all kinds, featuring a range of Colors&Effects® pigments that emphasize color, finish and design. Meli Laurance, Director Commercial Industry Plastics at BASF, said: "The new campaign 'Performance Beyond Dazzling Effects' demonstrates how our pigments enable performance in plastic designs." "Drawing inspiration from Vibrant Coral's lively and energetic tone, we created a color palette collection that first captivates the consumer's eye and then delivers more reliable and safer performance in targeted applications."