BASF Identifies Lifestyle Trends That Will Shape the Cosmetics Market

BASF identifies the most important lifestyle trends that will impact the cosmetics market from 2017 onwards. BASF's 2017 Color Trends transform lifestyles into color designs to create captivating appearances.

The BASF 2017 Color Trends collection offers cosmetics and personal care product manufacturers a range of color and effect pigments, active ingredients and formulations to help meet the functional and emotional needs of consumers. Following comprehensive market research, the company identified trends for the coming year and carefully grouped colors to reflect them. Valérie Pian-Parison, Personal Care Marketing Director at BASF, said: "BASF's 2017 Color Trends consist of four different beauty profiles, each based on cultural factors in the global market. We closely follow regional and worldwide developments and fashion shows to help our customers create products and brand experiences that will genuinely resonate with consumers."

A Stunning Look - Smart and Seamless

The Smart and Seamless color collection appeals to people who integrate technology into their daily lives and seek sophisticated beauty products. Created for those who prefer clean lines, flawless finishes and intuitive details, Smart and Seamless includes a powdered color palette, lab green, metallic tones and elegant whites as well as nude and natural skin tone shades. In the formulations, soft shapes, chalk density and foams create a contrast with noble and hard feelings. Steel Blue Shadow in the Smart and Seamless color collection provides a striking appearance for the eyes and is easy to apply thanks to Cetiol® Ultimate, a 100 percent volatile, naturally-based softener. Timica® Terra White provides pearl white brilliance that is subtle but refined in Sleek White Nail Polish, while Reflecks™ MultiDimensions Shifting Sapphire creates a modern color effect ranging from blue tones to violet.

Timeless Elegance – Glam Now

Evoking the lifestyles and legacy of Hollywood's iconic film stars, Glam Now redefines beauty for the modern woman. Timeless elegance lies at the heart of this collection with plush velvet plum colors, feminine pink tones, skin tones, striking reds and evening blues. A metallic weave applies a modern touch to classic colors with luxurious gold and rich copper tones. To ensure the wearer looks flawless, striking effects in lipsticks are achieved with Velvet Red, an alluring, rich red tone, and its retro semi-matte finish combined with Cloisonné® Red and Cloisonné® Vivid Red.

Nature-Inspired – Alive

Alive color trend appeals to people who enjoy the vibrancy, diversity and richness of nature. The collection draws inspiration from the juiciness of fruits, the vivid colors of nature, the saturated greens of trees after summer rain, and the depths of oceans and skies. The mood of the collection is as colorful as it is respectful, as playful in appearance as it is humble, and the feeling it conveys consists of both dewy freshness and rich emotions. For example, Juicy Red Lip Gloss provides a glossy, long-lasting nectar-like texture thanks to Cosmedia® DC, while Cetiol® C5 C enhances its longevity. Cloisonné® Vivid Red creates a vibrant pink-red tone, while Reflecks™ MultiDimensions Twisted Terracotta provides earth tone shades ranging from brass to copper.

Express Yourself Uncompromisingly – Gen You

With mix and match, radical contrasts, pastel tones and stunning neon colors, Gen You targets a new generation of young people who know no limits in creativity and self-expression. Pop of Pink Lip Lacquer is an example of the Gen You trend along with lipsticks and lip glosses. MultiReflections™ Soft Sparkle Orchid, a raspberry color, contains both violet and red, while Chromalite® Magenta radiates a sweet lilac tone highlighted by the plumping effect of Hyaluronic Filling Spheres™.