Abdi İbrahim Convenes for Innovation

Abdi İbrahim employees gathered at an event titled "Coming Together for Innovation, Carrying Our Vision into the Future." The event "Coming Together for Innovation, Carrying Our Vision into the Future" was organized with the participation of Abdi İbrahim Board of Directors Chairman Nezih Barut, company executives, employees and domestic and international speakers. The event discussed a roadmap that would lead the sector in innovation for the future.

Abdi İbrahim Organized "Coming Together for Innovation, Carrying Our Vision into the Future" Event

The event "Coming Together for Innovation, Carrying Our Vision into the Future" organized by Abdi İbrahim was attended by company employees, the board of directors chairman and numerous domestic and international speakers. The company's innovation efforts were also discussed at the event. Abdi İbrahim shared that its goal is to establish an Innovation Center at the University of California. The company's inspiring innovation work in the sector was discussed at the event and Abdi İbrahim's roadmap in the field of innovation was determined. Board of Directors Chairman Nezih Barut's statements were included at the event. At the event where Nezih Barut delivered the opening speech, panels discussed innovation and digital transformation topics as well as successful examples implemented in Turkey and around the world in this field. Nezih Barut emphasized that innovation and digital transformation is a priority agenda for Abdi İbrahim as it is for every institution with strong future targets, and stated: "In our Vision 2025 strategic roadmap for the next 5 years, we set ourselves the target of becoming the Improving Force of a Changing World. We said we will improve society with our products, the social value we create, our investments and our sustainability policy. On the other hand, we said we will improve our business. When we set a target, we have a culture that thinks ahead and works on the path that will take us to that target. In Vision 2025, we clearly defined how we will improve our business. We identified the widespread adoption of innovation and digital transformation as one of our goals to improve our business and capture the future today." he said.

"We Are Collaborating with Leading Global Organizations"

Noting that Abdi İbrahim was the first company in Turkey to open an accredited R&D center in the pharmaceutical sector, Barut stated: "Now we aim to be Turkey's innovation leader pharmaceutical company and we continue our work to realize this goal. We are collaborating with leading global organizations. We have adopted Stanford University's Design Thinking Method for our production processes in our facilities. Our collaboration with a US-based firm that runs a joint program with the University of California to prepare our innovation roadmap in detail demonstrates our difference." he said.

This Method Makes It Possible to Continuously Improve Solutions

The "Design Thinking Method" that emerged at Stanford University is at the center of Abdi İbrahim's innovation strategy. Thanks to the "Design Thinking Method," businesses evaluate the target audience they serve with products or services from their perspective and focus on how to deliver the most value with the least resources. Through the method, there is no need to wait until the end of the project to implement the solution. In the method, the solution is tested and advanced in small steps. This makes it possible to continuously improve the solution or, if needed, abandon it without spending excessive resources. At the all-day event, Dr. Oğuz Mülazımoğlu, Head of Prescription Products Marketing and Sales Group, also spoke and shared Abdi İbrahim's innovation journey. In his speech at the event, Mülazımoğlu shared Abdi İbrahim's innovation and digital transformation roadmap within the framework of the "Vision 2025" strategy.

"Be Curious, Be Creative, Be Courageous."

Global Thought Leader and Futurist Peter Fisk also spoke in the panel titled "Those Who Shape the Future." Fisk recommended that companies wanting to be more innovative change the rules of the game by thinking differently and more broadly. Saying that they need to develop new business models by looking from a wider perspective and that "Innovators are the creators of the future," Fisk emphasized that innovation is shifting from technology-focused to meeting customer needs and toward creativity for creating a better future. At this point, Fisk offered the following recommendations regarding three areas of struggle and development: "Seize the opportunity for change. Renew and develop not just your own business, but your market as well. Be curious, be creative, be courageous."

Innovation Is Not Technological but More Related to Psychology in Organizations

In the panel titled "Innovation for the Future and Human Inspiration," University of California Irvine Faculty Member and Related&Co Founding Partner Atahan Işık and Organizational Psychologist, Related&Co Founding Partner Dr. Kim Perkins delivered presentations. The two shared information on how to transform today's goals into tomorrow's actions and how to determine the capabilities and roadmap that will carry companies into the future. Atahan Işık, who discussed the differences between innovation and discovery (invention) concepts, emphasized the importance of commercializing and implementing an invention or innovative idea once it emerges. Dr. Kim Perkins stated that the psychology of people in organizations should also be taken into account. Noting that technology and human psychology should be on a similar level, Perkins expressed that innovation is not technological but more related to psychology in organizations. In the panel organized under the name of "Best Practice Sessions" at the event, Arçelik Product Management Director Soner Kahraman, Turkcell Customer Experience Director Sinem Yüksel, Microsoft General Manager Assistant for Marketing and Operations Münir Kundakçı and Microsoft Corporate Customers General Manager Assistant Onay Afşar shared examples of successful innovation work with participants. Sinem Yüksel spoke about the importance of understanding people for innovation, improving customer experience and building empathy; Soner Kahraman spoke about the value of insight; Münir Kundakçı and Onay Afşar discussed transformation with artificial intelligence.

They Provided Information About the Achievements

At the final panel of the event which was attended by surprise guest national swimmer and record holder Emre Sakcı, Abdi İbrahim CEO Dr. Süha Taşpolatoğlu; Abdi İbrahim Board of Directors Advisor, Boğaziçi Investment Founding Partner & Technology Investor Agah Uğur; Head of Prescription Products Marketing and Sales Group Dr. Oğuz Mülazımoğlu and Public Relations and Corporate Communications Director M. Oğuzcan Bülbül discussed Abdi İbrahim's innovation journey and shared information about the achievements obtained in this process.