Baymak Strengthens Organizational Structure

With half a century of experience in the air-conditioning sector, Baymak has made four significant appointments to strengthen its organizational structure: Operations, Turkey Individual Sales, Turkey Remeha Commercial Sales and Marketing and Communications directors.

The company continues to pursue its sustainability focus while supporting its growth strategy through investments in technological transformation as well as cultural transformation, human resources strengthening and operational excellence.

Gülizar Ermiş: Baymak Operations Director
After completing her bachelor's degree in Industrial Engineering at Yıldız Technical University and her master's degree in Industrial Engineering at Boğaziçi University, Gülizar Ermiş brings approximately 20 years of experience in the automotive, manufacturing, logistics and consulting sectors. Beginning her career at Borusan Logistics, Ermiş took on significant responsibilities in operations development, new project proposal preparation and process management. Following roles at Autoliv developing and implementing manufacturing systems, she served as a consultant at the PwC Dubai office, holding important roles in business process and budget design projects at an international scale. After returning to Turkey, she served as Lean Manufacturing Manager, Digital Transformation Program Manager and Factory Manager at Farplas. She also served as Core Group Seven Executive within Toyota Team Organization, taking on active leadership roles within a network comprising companies adopting the Toyota Production System approach and automotive suppliers.

Seda Kantarcı: Turkey Individual Sales Director
A graduate of Istanbul University's English Business Administration program, Seda Kantarcı completed master's degrees in International Commerce and Money Management at Marmara University and Big Data and Business Analytics at Istanbul Technical University. Throughout her approximately 20-year career, Kantarcı has held significant responsibilities in consumer durables, retail, sales and supply chain management. She began her career at Omsan Logistics. She then spent 19 years at BSH Home Appliances, holding various leadership roles including Sales Coordinator, Sales Area Manager, Turkey Sales Manager, Retail and Business Development Manager, and Sales and Supply Chain Business Excellence Manager. At Baymak BDR Therma Group Turkey, Kantarcı will lead as Individual Sales Director, overseeing strategic sales management, channel development and data-driven digital transformation initiatives.

Yalın Acar: Turkey Remeha Commercial Sales Director
After completing his bachelor's degree in Mechanical Engineering at Yıldız Technical University and his MBA at the same university, Acar brings over 14 years of experience in the HVAC sector. Since 2011, he has held various positions at RES Energy Systems, including sales responsibility, regional sales manager, brand management and sales manager roles. Throughout his career, he has achieved significant success in strategic sales planning, budget management, key customer relations and brand and product management.

Merve Özkan Batmaz: Marketing and Communications Director
A graduate of Çankaya University's International Commerce program, Merve Özkan Batmaz completed her master's degree in Strategic Marketing and Brand Management at Bahçeşehir University. Beginning her career in 2011 at Çimsa Cement, Batmaz held various positions over approximately 15 years with increasing responsibilities in marketing and sales. During her time at Çimsa, she served as Marketing and Corporate Communications Specialist overseeing brand communication and global promotion strategies; subsequently as Marketing and Sales Operations Manager, she led brand communication, event management and digital marketing planning initiatives. In her Marketing Manager role, she took responsibility for marketing all product groups, overseeing portfolio management, pricing strategies, global launches, digital transformation and CRM methodology development. Most recently as Marketing and Sales Manager, she led the implementation of marketing and sales strategies, budget management, achievement of short and long-term sales targets and profitability management. Batmaz has experience in product strategy, go-to-market (GTM) models and customer experience and loyalty measurement systems (NPS).