The Evolution of Protein Consumption

Protein is one of three macronutrients that our bodies need in large quantities and it is the only one still standing with high status as many people regard carbs and fat with suspicion. The amino acids that form the protein in foods are the basic building blocks of our bodies, making up everything from muscles to bones to cartilage. Since the human body cannot store protein, we have to eat a sufficient amount of protein every day to support our essential systems. Protein, meaning "holding first place", can be found in both animals and plants. There are 9 essential amino acids that our bodies cannot produce on their own, yet they are so essential that we need to get them from the food we eat. When a protein source contains all nine essential amino acids, it is called a complete protein. When it is low or lacking in at least one, it is classified as an incomplete protein. Therefore, proteins are differentiated based on these essential amino acids. All animal proteins are complete proteins. When it comes to proper functioning of our bodies from muscles and skin to hair and nails, "quality" protein sources are always of profound importance. Despite all the positive features of animal protein, consumption of it is no longer sustainable. Livestock production is responsible for more than half of global greenhouse gas emissions. Besides, consumers are looking for more plant-based products as a reflection of health and wellness trends. Plant-based products, thanks to their fiber and whole grain content as well as environment-friendly positioning, have become solid alternatives to animal ones. More meat analog options have started to appear on market shelves, as a result of a shift toward plant-based diets.

Imagining the protein of the future, we will witness a wide variety of protein sources that are higher in nutritional values, requiring less energy to cultivate and more environment-friendly; such as insects, sea plants and cultured meat.

Protein is undoubtedly one of the most important nutrients for us to survive. The number of products with rich protein content is continuously increasing across categories. Yet, we have to think about the sustainability of this trend seriously. According to the United Nations, there may not be enough land and resources to feed the world population, therefore we must find more sustainable alternative protein sources that are good for both ourselves and our planet. Today, IFF is committed to doing more good for the world and people at every opportunity and we have launched our new purpose statement underscoring our responsibility to care for the resources of our world. As part of this commitment, IFF Re-Imagine® Protein program focuses on alternative protein products without compromising taste. IFF acts as a partner that the world needs by rejecting convention and fighting for a better way.   Esra Yalçın Marketing Manager Turkey, Central Europe and Iran IFF Aroma Esans San. ve Tic. A.Ş.