LATEST TREND PRODUCTS IN COSMETICS AND PERSONAL CARE PACKAGING

Latest Trend Products in Cosmetics and Personal Care Packaging: E-Commerce Pumps and Airless Pumps

More Hygienic, More Durable, More Colorful... E-Commerce Pumps

In the cosmetics and personal care sector, dispensing pumps are now in greater demand due to consumer preferences. These pumps presented problems during consumer use; leading pump manufacturers developed the e-commerce pump in response to complaints such as internal directional leakage and associated corrosion (product contact with non-plastic parts) during pump opening, external leakage, and breakage. As of 2019, e-commerce pumps, a name now inseparable from electronic commerce, began appearing on shelves. In addition to the hygienic structure of these products, which prevents product contact with liquid through a metal spring structure, the product is only contacted by the end user. Beyond the hygienic structure, the products also prevent opening, shedding or breakage during delivery through a 450-degree outer rotation angle (Figure 1-2).

Figure 1. Figure 2.

CLC (China Luencheong Company), P&G, Henkel, Avon, Loreal, Reckitt Benckiser, Shisheido and many other global brands, as well as HD International which has been serving in Turkey for nearly 20 years, use e-commerce pumps. The leading dispenser pump manufacturer CLC pioneered e-commerce pumps. E-commerce pumps now offer more decorative solutions based on customer feedback. With its lighter weight, larger dosage capacity and eco-friendly structure compared to its predecessor, the e-commerce pump appears to be accelerating its adoption throughout the cosmetics and personal care sector.

More Than Prestige, Shelf Life Extension Cosmetic Packaging... Airless Pumps

The rising packaging trend in recent years; airless pumps, which are essential for products containing particularly skin care products, serums, foundations and special formulations, appear to be the future of cosmetic, dermo-cosmetic and medical product packaging (Figure 3).

Figure 3. Figure 4.

Its rigid outer surface, air-free inner structure, and spring system design positioned outside the package prevent product migration, emphasizing hygiene and durability, while vacuum and dosing technology prevent intensive distribution of sensitive formulations and ensure that the product reaches the end user in the desired dosage. It provides a 15% increase in shelf life of products by preventing product contact with air. Additionally, with the vacuum product at the bottom and the tubeless design, complete product utilization delivers high customer satisfaction. Here, in addition to protecting shelf life, which is one of customer expectations, printing solutions that allow manufacturers to highlight the brand are addressed by airless pumps. Its two-layered structure provides added value to brand products while protecting them and delivering the desired aesthetic appearance (Figure 4). Soner Aydın Division Sales Manager HD Uluslararası Tic. ve Amb. San. Ltd. Şti.