BEAUTYEURASIA IS POSTPONED TO 16-18 JUNE 2021

BeautyEurasia postponed to June 16-18, 2021 The 16th International Cosmetics, Beauty & Hair Exhibition - BeautyEurasia, which sets trends in Turkey's beauty industry by bringing together the latest products and domestic and international visitors and serves as the gateway for Turkey's beauty industry to the world, has been rescheduled due to the global COVID-19 pandemic. BeautyEurasia, recognized as the largest beauty and cosmetics exhibition in the Eurasia region, was postponed on March 13, 2020, following an announcement by the Ministry of Trade regarding the COVID-19 pandemic. The exhibition, previously rescheduled to November 24-27, 2020, is now set for June 16-18, 2021 following consultations with Hyve Group's business partners, a large number of exhibitors, visitors, and stakeholders. Over the past two months, BeautyEurasia held extensive meetings with all stakeholders who play key roles both in Turkey and internationally. During this period, given the current situation in the world and Turkey, the importance of organizing an efficient and successful exhibition at the right time and under the healthiest conditions for all parties was reaffirmed.

"Health, Productivity, and Efficiency are Our Top Priorities"

The Regional Director of Hyve Group, the global trade exhibition organizer that hosts BeautyEurasia, emphasized that their top priority is to organize a healthy and efficient exhibition for all stakeholders, particularly exhibitors and visitors. Ülgen said: "Our country has successfully managed the pandemic and important steps are being taken gradually toward normalization. However, the global fight against COVID-19 continues in full force. We previously rescheduled BeautyEurasia, which serves as the gateway for Turkey's beauty industry to Eurasia and the world, to November 24-27, 2020, and adopted a hygiene-and-health-first approach for our stakeholders and employees. Public health has been and will always remain our number one priority. Our other priorities include delivering a successful, productive, and efficient exhibition experience for all parties. After extensive consultations with all parties and evaluating requests for a date change, we have decided it is best to reschedule BeautyEurasia once more. The exhibition will be held on June 16-18, 2021. We will keep our exhibitors and the public informed of any global or local developments affecting the sector and our brand. BeautyEurasia, organized by Hyve Group with the support of the Ministry of Trade, will continue to create new business, partnership, and purchasing opportunities for Turkey through its strong regional network.

The 2019 event attracted 11,786 visitors

The exhibition provides an efficient platform for promoting new ideas and products by hosting discussions on global and regional sector developments and enabling information exchange. In 2019, it welcomed 367 exhibitors from 33 countries and 11,786 visitors from 130 countries, representing a 51% increase in international visitors compared to 2018. These figures are expected to increase in 2021 depending on domestic and international market dynamics.