Nippon Paint - Betek Brought the Design World Together with the Economic Agenda Through the 'In Pursuit of Curiosity' Talk Series

Nippon Paint - Betek brought together architects and interior architects at the economy-themed event of the "In Pursuit of Curiosity Talk Series." At the meeting held at the İstanbul Painting and Sculpture Museum, with the participation of Nippon Paint - Betek Deputy General Manager for Marketing Arzu Uludağ and economist and academician Prof. Dr. Erhan Arslanoğlu, the current state of the Türkiye and world economy as well as projections for 2027 were discussed. At the event, while the effects of economic developments on the construction, architecture, and investment world were evaluated, the aim was to develop perspectives on the future of the sector.

Nippon Paint - Betek came together with architects and interior architects, who are among its strategic stakeholders, at the economy-themed meeting held within the scope of the "In Pursuit of Curiosity Talk Series" carried out under the Nippon brand. At the event held at the İstanbul Painting and Sculpture Museum, the current outlook of the Turkish economy, macroeconomic expectations extending to 2027, and the reflections of global economic dynamics on the construction and design sector were comprehensively evaluated.

At the meeting, where the effects of global uncertainties on the business world were also brought to the agenda, information and projections were shared that will help sector professionals better analyze changing economic conditions and develop strategies for the future.

A New Communication Platform Feeding the Processes

Nippon Paint - Betek Deputy General Manager for Marketing Arzu Uludağ, in her assessment of the goals of the "In Pursuit of Curiosity Talk Series," stated that they aim to bring up topics that will support the development of the architecture and design ecosystem and feed the vision of stakeholders.

Uludağ used the following statements:

"With the 'In Pursuit of Curiosity Talk Series,' our main goal is to come together with our architects and interior architects, one of our most valuable stakeholders, and put on the table topics that will directly add value to our business processes and enable us to foresee the future together. In this direction, we addressed the topic of economy in this session. In today's conditions, correctly reading the macroeconomic balances and seeing where our business and the construction sector are evolving carries great importance.

In this series, where we also share our sustainability projects, competitions such as our Creative Colour Awards that make a difference in the design world, and our human-centered approaches that include changing customer expectations and transforming managerial dynamics, we are happy to create a platform that learns and develops together by bringing together the architecture and design world with experts in the field."

Foreseeing the Future Today Is the Key to Competition

Economist and academician Prof. Dr. Erhan Arslanoğlu, who evaluated global and local economic developments at the event, drew attention to the importance of the business world developing future-oriented strategies in order to adapt to changing conditions.

Arslanoğlu stated that sustainable success is possible by foreseeing the future today, and made the following assessment:

"The key to sustainable success lies in the 'Today, Future and Future Back' strategy. While carrying our current strengths and competencies into the future, it is essential that we foresee today the new consumer behaviors, transforming production methods, and trends that will take shape in the future. Bringing the conditions of the future to the present and completing our preparations from now on is the most fundamental rule of remaining competitive."