Cosmetics Sector Exports Reach USD 1.402 Billion

Cosmetic products, which hold an important place as essential items in daily life, continue to show growth in an expanding sector. According to İKMİB data, total cosmetics sector exports for January-December 2021 reached USD 1.402 billion. According to İKMİB data, the Netherlands was the leading export destination in January. Other countries in the top ten following the Netherlands in January were Italy, the United States, Germany, Lebanon, Spain, Iraq, Israel, China and the United Kingdom. The largest increase among the top 10 countries in January was 278.54 percent, again in the Netherlands. Chemical exports to this country amounted to USD 153.277 million. The top five product groups most exported to the Netherlands were, in order: "mineral fuels, mineral oils and products", "plastics and articles thereof", "inorganic chemicals", "essential oils, cosmetics and soap" and "rubber and rubber articles". In the dynamic and competitive cosmetics sector, innovation activities continue to gain importance. In this regard, companies that prioritize innovation efforts in the sector gain the opportunity to move ahead. The recent entry of the increasingly discussed concept of sustainability into the cosmetics sector has been a significant development that creates considerable differences. On this matter, consumers are expected to develop conscious purchasing behavior in their selection of cosmetic products.