Hayat Holding Decides on $1.1 Billion Investment

Hayat Holding, which has changed its logo, announced an investment decision of USD 1.1 billion in total across Turkey, the Middle East, Africa and Asia.

Hayat Holding, which operates Kastamonu Entegre, a leading company in chemicals and wood-based panel sectors, is expanding its globalization efforts. Hayat Holding, preparing for a digital launch with the participation of 22,000 employees and business partners, is changing its logo and committing to a total investment of USD 1.1 billion primarily in Turkey and across Middle East, Africa and Asia countries. Prior to today's launch, Hayat Holding Vice Chair and Chief Executive Officer M. Avni Kiğılı met with the press and said, "With our corporate identity change, we want to announce that we have adopted as a commitment our sustainability vision to convey the benefits we create to the farthest corners of our planet globally, based on our core values of entrepreneurship, determination and courage, belonging, open-mindedness, justice and integrity, respect for people and nature."

USD 400 million completed

Kiğılı, stating that as an extension of this understanding they continue their investments in both Turkey and worldwide without slowing down despite pandemic conditions, noted the following: "We will continue our investments at full speed with our new face. Since the start of the pandemic, we have made an investment decision of USD 1.1 billion. Despite all restrictions, closures and travel difficulties, we have successfully completed our first USD 400 million investment since the first quarter of 2020. We have initiated our USD 700 million investment projects.

During this process, with Hayat Kimya we are setting up a new tissue paper production facility in Mersin; with Kastamonu Entegre we are establishing a particleboard facility in Samsun and an MDF facility in Balıkesir.

We have established a surgical mask factory within our Kocaeli production campus. Thus, we have invested in a new category for us. Looking abroad, we will set up non-woven facilities in Egypt, paper facilities in Algeria and Russia, and particleboard facilities in Russia. With our new facility that we will bring online in addition to our existing paper factory in Russia, we will continue to be the largest tissue paper producer in that country." Noting that all these investments contribute to employment, Kiğılı said, "Since the start of the pandemic we have created over 2,000 additional jobs, and with our new investments we will provide employment opportunities to 1,600 more people."

Baby diaper factory in Vietnam

Kiğılı, saying that after Turkey, the Middle East and Africa, they are now turning to Southeast Asia with a strategic investment, announced the opening of a baby diaper factory in Vietnam with an investment of USD 100 million. Kiğılı said, "The purpose of the production facility we established in Vietnam is to expand our operations in Vietnam, Malaysia, Thailand and 10 countries in the region. Our goal, as always in every market we enter, is to become one of the top two players in the market in a short time with our brands."