Besler Reaches TRY 32.5 Billion in Revenue in 2025
Besler, which operates in the frozen food, frozen bakery, canned food and oil sectors, maintained its strong financial performance in 2025. The company's consolidated revenue for 2025 reached TRY 32.5 billion, with gross profit at TRY 8 billion.
Besler, operating in frozen food, frozen bakery, canned goods and oils sectors, maintained strong financial performance in 2025. The company's consolidated revenue for 2025 reached TRY 32.5 billion, with gross profit at TRY 8 billion.
In the retail channel, the company achieved 36% market share in the frozen food category with the SuperFresh brand, and 67.5% combined market share in the margarine market led by Bizim Yağ and Terem brands, sustaining its leadership position in both areas.
Operating with 1,250 products across 16 categories and 55 brands, the company's retail products reach consumers in approximately 21 million households annually, served on 64 million tables across Turkey. According to a disclosure to the Public Disclosure Platform, the company's EBITDA margin rose to 13.3%, with export revenue reaching TRY 2.9 billion.
Innovation and R&D as Core Growth Driver
Besler, among the first companies to establish R&D centers for oils and frozen food approved by the Ministry of Industry and Technology, invested TRY 90.7 million in R&D and innovation during 2025.
During the same period, the company launched and relaunched 50 new products in the frozen food, canned goods, oils and frozen bakery categories.
SuperFresh, the leading frozen food brand, strengthened its portfolio with the Pizza Artizan product in the pizza category, while entering the ready-meal category with lasagne and tuna salad products.
In the oils business unit, the company launched its first spreadable cheese format products under the Ülker Sürmix brand. Additionally, Bizim Yağ, celebrating its 30th year, expanded its product portfolio by entering the cream and liquid oils categories.
Marketing and Digital Strategies Supported Growth
During the SuperFresh "What's in the Cupboard?" campaign period, sales showed increases of up to 40%. The brand was also selected for the second time as "Turkey's Most Loved Frozen Food Brand."
Bizim Yağ's YouTube channel "Dough is Our Business" became one of Turkey's most-followed branded food channels with subscriber count exceeding 1.6 million.
Digital and Sustainable Transformation in Agriculture
Besler, one of Turkey's major suppliers of agricultural raw materials, continues to invest in sustainable agriculture projects.
The SAFER (Smart Agriculture Fields in the European Region) project, aimed at increasing sustainability in potato production, a key raw material for SuperFresh, received a grant of EUR 2.8 million from EIT Food.
Under the "Women Stars of Agriculture" project supporting equal opportunity in agriculture, the proportion of women farmers in Besler's contract farming model increased to 27%.
Mert Altınkılınç: "We are shaping the future of sustainable food"
Mert Altınkılınç made the following comments on the company's 2025 performance:
"As Besler, we completed 2025 with strong financial performance and growth aligned with our strategic targets. We further strengthened our innovation focus in line with our vision of shaping the future of sustainable food. With our R&D investments and sustainability approach, we will continue to be a company that sets direction for the sector."
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