Archroma, a leading firm in colours and specialty chemicals for sustainable solutions, has announced a collaboration with Soorty, a Pakistan-based denim manufacturer, to develop a new collection that combines ecologically advanced colours with hygiene and protection technologies as part of its active participation in combating COVID-19.
The collection will feature some of Archroma's most advanced technologies, innovations and systems for colouration, hygiene and protection:
- Pure Indigo Flow, an aniline-free* indigo system based on the new Denisol® Pure Indigo developed by Archroma to protect the health of denim workers and aquatic life,
- ADVANCED DENIM, an innovative dyeing process used with sulphur-based Diresul® RDT blue specialities, a dyeing technology that achieves water savings,
- An antibacterial finish based on Sanitized® technology designed to keep garments odour-free, fresh and microbe-free.
[caption id="attachment_103255" align="aligncenter"] Soorty's SmartCare + collection uses Archroma's technologies for hygiene and protection combined with environmentally friendly colours. (Photo: Soorty)[/caption]
These types of technologies have been developed and selected by Archroma for their compatibility with "The Archroma Way: safe, efficient, advanced, this is our nature". The approach is based on Archroma's deep belief that it is possible to make the textile industry sustainable.
The denim collection will be introduced by Soorty under the SmartCare + brand and will include denim fabric, garments and masks in the near future.
The product range will be introduced to major denim brands and retailers in the coming weeks and made available to consumers worldwide.
Soorty Chief Executive Asad Soorty said: "With the COVID-19 crisis affecting communities in Pakistan and around the world, at Soorty we must and do explore every possibility not only to create beautiful and fashion-forward denim, but also to help protect our customers and consumers" and added "Archroma has given us exactly what we were looking for – an entire system of components and processes aimed at creating durable and wearable protection for garments."
Archroma Pakistan Chief Executive Officer Mujtaba Rahim stated: "Archroma actively supports manufacturers like Soorty who wish to explore antimicrobial and barrier products in everyday wear and fashion items. Soorty takes this effort a step further by linking such hygiene and protection effects with colouration technologies that have far less impact on our planet's water reserves. By doing so, they help us greatly in our passion for creating authentic and innovative denim with soul, because this is our nature!"
* Below detection limits according to industry standard test methods.
® Archroma and SANITIZED AG are registered trademarks in many countries.
