Brand Finance "MIDDLE EAST 50" 2020 Report Published

Key highlights from the report on the most valuable Middle East brands include:

 

• Saudi Aramco, which joined the list as a new entrant through its 2019 IPO, ranks at the top with a brand value of USD 46.8 billion.
• ADNOC has grown 29% since last year, increasing its brand value to USD 11.4 billion.
• Etisalat's AAA Brand Rating and digital technologies provide strong resilience to withstand COVID-19 storms.
• Of the Middle East's leading 50 brands, 20 are from Saudi Arabia and 17 are from the United Arab Emirates.
• 21 Middle East banking brands dominate the ranking.
• In a new COVID-19 analysis, Brand Finance categorizes the business impact levels of Coronavirus as limited impact, moderate, and worst case.

Brand Finance Chief Executive Officer David Haigh stated: "The COVID-19 pandemic and its impact on global markets are extremely real. Brands across all sectors worldwide are preparing for Coronavirus, which is affecting business operations, supply chains and revenues to a degree that overshadows the 2003 SARS outbreak. Now is the ideal time for Middle East brands to maintain presence in the minds of their stakeholders, engage digital channels, and demonstrate flexibility and adaptability in these unprecedented times."   Source