Axalta Presents Wood Vibes Mood

A leading global supplier of liquid and powder coatings, Axalta recently introduced Wood Vibes: Mood, the latest iteration of its industrial wood coatings color trends campaign. Wood Vibes: Mood is an expansion of Axalta's wood color collection and focuses on interior color trends and wood coatings using the newest color formulations. The collection comprises a blend of aptly named vibrant colors, soft pastels and refined wood tones such as Spirit, Lively, L'amour, Cosy, Effortless, Cheers and Namaste. Wood Vibes: Mood strengthens color psychology by using different color tones to evoke feelings of comfort and tranquility. This latest collection conveys emotions and highlights the overall ambiance of a home. Wade Arnold, Vice President of Axalta Industrial Wood Coatings, said: "By leveraging Axalta's color expertise, in-depth market research and advanced technologies, we anticipate contemporary wood trends and help our customers develop innovative, unique wood coatings." "This collection demonstrates Axalta's leadership in color innovation in the wood coatings industry. We are excited to present this unique and modern wood coating collection to our customers."

The Wood Vibes: Mood color palette includes:

• Namaste, utilizing blue, which is always popular for designing a serene and elegant space.
• Spirit collection, featuring various green tones that convey exciting positivity, freshness and harmony.
• Lively color palette invigorates the spirit and consists of pleasant and appealing tones, creating a welcoming feeling.
• A combination of soft pink and blue creates the L'amour collection, establishing a new palette of refreshing colors.
• Cosy collection balances brighter tones with gray tones, creating a simple yet versatile palette.
• Effortless collection is simple, timeless and maximizes beige, cream and brown color trends.
• Cheers collection creates a dramatic and passionate palette by emphasizing the dynamism of red.

Vanessa Navarro, Marketing Manager of Axalta Industrial Coatings, said: "The Wood Vibes: Mood collection is a versatile palette that enlivens the spirit of a home. From quiet greens to soft pinks, this collection is grounded in color trends to create the perfect ambiance in any room of your home. By drawing on our color expertise, we are excited to present this unique and contemporary wood coating collection to our customers." Recognized as a global leader in color and design for wood products, Axalta offers its customers unique access to highly qualified, experienced master stylists and artists. From the initial concept phase through market launch, Axalta collaborates closely with customers to develop unique colors and techniques that increase productivity and efficiency.