Axalta Expands Imron™ Industrial Portfolio in North America

Axalta introduced a new polyurethane wood coating product designed to preserve and enhance the aesthetics of wood surfaces. The addition of the Imron Industrial Wood series marks Axalta's official entry into the polyurethane wood coating market. Dave Heflin, Vice President of Global Industrial Liquid Coatings at Axalta, said, "The launch of another high-performance Imron Industrial product and our expansion into this new market represents an important milestone for Axalta." "The Imron Industrial brand has always pursued superior quality and performance, and that is what customers will achieve with our new polyurethane wood coating products," Heflin said, continuing, "These premium, durable formaldehyde-free products resist chemical and wear damage. Thanks to exceptional dry and sand times, they can be applied using various spray application methods. Both our existing customers and new customers coming to the Imron Industrial brand can be confident they are using one of the most innovative, durable and sustainable products on the market today." Imron Industrial polyurethane products are built on an advanced technology platform designed to deliver superior gloss quality, application and durability. This new line is designed for interior wood surfaces and is commonly used for coating kitchen and bathroom cabinets, tables, chairs and office furniture. For approximately 50 years, Imron has a proven track record of consistent performance, high quality and innovation.