Sustainability in Liquid Detergents
ARM & HAMMER™ Laundry introduces concentrated formula liquid detergents to accelerate sustainability efforts.
With the launch of ARM & HAMMER™ Liquid Laundry Detergent, Concentrated Formula*, ARM & HAMMER™ Laundry, which is committed to using sustainable practices when manufacturing laundry detergents whenever possible, is pleased to announce efforts that are expected to reduce plastic usage by approximately 7 million pounds and water usage by approximately 118,000 tons by 2024.
ARM & HAMMER™ Laundry's concentrated liquid detergents, which will be available in 2022, are formulated with less water and smaller packaging, reducing the amount of plastic and water used per load. ARM & HAMMER™ Concentrated Liquid Laundry Detergent requires a smaller dose per load than previous formulas, while still providing consumers with the same cleaning power in every wash load today as before.
Additionally, smaller packaging with reduced overall transportation freight supports lower emissions, and the formulas being designed to work in cold water helps reduce the carbon footprint of the ARM and HAMMER™ portfolio.
“As a leading household brand, we’re proud of the progress we have made towards improving the sustainability of our products and manufacturing practices,” said Laurie Kirschner, senior director of marketing, ARM & HAMMER™. “Our recent efforts continue that momentum and we’re well on our path to making an even greater impact with our new concentrated formula liquid detergents.”
ARM & HAMMER™ liquid laundry detergent containers are made with recycled materials and are recyclable. The company began using recycled paperboard for washing soda and baking soda boxes in 1907, long before recycling was a consumer habit or the norm in paper manufacturing—and that commitment continues today with its long-standing relationship with How2Recycle. The partnership aims to educate consumers on how to recycle ARM & HAMMER™ Laundry packaging.
ARM & HAMMER™ Laundry’s efforts to reduce the overall use of plastic and water builds upon its long-standing sustainability initiatives over the last several decades. Church & Dwight (the producer of ARM & HAMMER™ laundry detergents) uses 100% certified renewable electricity at its plants to manufacture its laundry detergent formulas. As a Green-e® Certified Manufacturer, its plants produce ARM & HAMMER™ laundry detergents using verified renewable electricity. The Environmental Protection Agency recognized these efforts by naming the company to the Green Power Partnership Top 100.
*Excludes new launches and assumes same number of units sold from 2021 to 2024.
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