Rhyz Inc. Acquires BeautyBio
Rhyz Inc., a subsidiary of Nu Skin Enterprises Inc. (NYSE: NUS), has announced the acquisition of BeautyBio, a clean and clinically proven skincare and
beauty device brand.
Rhyz adds this omnichannel beauty brand to its existing synergistic ecosystem of consumer, technology and manufacturing companies focused on innovation within the beauty, wellness and lifestyle categories.
Founded by Jamie O'Banion in 2011, BeautyBio combines efficacious, award-winning skincare with patented beauty tools that work synergistically to offer pro-grade results from home.
BeautyBio will continue to operate independently as an omnichannel brand led by O'Banion. It will make use of possibilities for expansion and improved cost-effectiveness within the framework of the Rhyz ecosystem.
"BeautyBio's commitment to beauty through innovation aligns with our vision for personalized, science-based skincare products and beauty device systems," commented Ryan Napierski, president and CEO of Nu Skin Enterprises.
"BeautyBio's unique device IP in hydration facial and micro-needling technology will further strengthen Nu Skin's position as the world's best-selling beauty device systems brand. For BeautyBio, our unique expertise in devices, manufacturing and technology will help this business reach its potential as part of the Rhyz ecosystem."
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