Coveris Launch Recyclable, Reduced Plastic Cheese Packs for Iceland
Coveris, a leading sustainable packaging company, has introduced a line of recyclable, reduced-plastic pouches for Iceland's grated cheese, demonstrating the retailer's commitment to becoming the UK's first plastic-free supermarket.
Coveris' innovative MonoFlexBE pouches, which replace a former mixed nylon laminate with a new fully recyclable polyethylene (PE) monolaminate, use 1g less plastic per pack to deliver an easy to recycle solution with a significant plastic weight savings. The packs support the retailer's food waste reduction commitments, as well as Coveris' own vision for NO WASTE, by matching current shelf-life and delivering like-for-like functional performance.
The new lightweight pouches, which are available in 250g packs of Iceland's grated mature and mild cheddar, as well as grated mozzarella, save around 7 tonnes of plastic per year, while 41 tonnes of plastic are now easily recyclable across the country through retailer front of store plastic film collections, including Iceland's instore plastic collection and recycling service, which is available in over 150 Food Warehouse stores.
Commenting on the launch, Stuart Lendrum, Head of Packaging, Quality and Food Safety at Iceland said “Our journey to plastic free will be supported by great work like this, which helps us all reduce plastic and ensure the plastic we do use is easily recyclable”.
Mark Robinson, Coveris’ UK Flexibles Technical Director also added “We’re really proud to have supported Iceland with the launch of the new recyclable, reduced plastic packs. Delivering major sustainable benefits in line with Iceland’s plastic-neutral commitments as well as our own plastic and food waste reduction targets, the packs deliver real sustainable innovation with no downsides to freshness or performance for a technically challenging, extended shelf-life product”.
Coveris will be showcasing the packs at the International Cheese & Dairy Awards at Staffordshire County Showground on 30th June.
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