Adding Purell to Clorox's portfolio of trusted brands expands the company's position in health and hygiene.
The Clorox Company announced that it has entered into a definitive agreement to acquire GOJO Industries, a leader of skin health and hygiene solutions, for $2.25 billion in cash, including anticipated tax benefits valued at approximately $330 million for a net purchase price of $1.92 billion. Adding Purell to Clorox's portfolio of trusted brands expands Clorox's position in health and hygiene for consumers and institutional end users alike.
Founded in 1946 by Goldie and Jerry Lippman, GOJO has grown to nearly $800 million in annual sales and has a long history of delivering mid–single‑digit growth with a three-year CAGR of 5%. Its portfolio of hand hygiene solutions generates more than 80% of revenue through a broad and stable network of B2B distributors underpinned by roughly 20 million soap and sanitizer dispensers that drive recurring demand. The Purell brand - trusted for safe, effective hygiene - holds the #1 share position in hand sanitizer across both B2B and retail channels.
"GOJO's deep commitment to innovation and delivering superior value in skin hygiene has built Purell into one of the most trusted names in homes, healthcare facilities, schools and businesses around the world – a name that is virtually synonymous with skin hygiene. This strong foundation, coupled with a large installed base and deep relationships in the fast-growing B2B channel has driven decades of consistent performance," said Linda Rendle, chair and chief executive officer of The Clorox Company. "This is a compelling acquisition that evolves our portfolio and scales our fastest growing, most profitable operating segment – Health and Wellness - as we execute our IGNITE strategy to deliver long-term shareholder value."
The acquisition of GOJO is expected to deliver both near- and long-term strategic benefits to Clorox by advancing portfolio evolution to strengthen its strategic advantage. It expands Clorox’s position in health and hygiene with a renowned and trusted brand in Purell, increasing reach across both B2B and retail channels, while providing exposure to sizeable and growing categories supported by favorable macro and consumer tailwinds where brand trust provides differentiation. The transaction also accelerates Purell’s growth opportunities in retail by bringing the brand into Clorox’s strong portfolio of trusted consumer brands, allowing it to benefit from Clorox’s proven brand-building, consumer-led innovation, retailer relationships, and distribution capabilities.
In addition, the acquisition drives further growth and profitability through enhanced B2B reach and capabilities by combining GOJO’s commercial, manufacturing, R&D, and regulatory strengths with Clorox’s capabilities to create a best-in-class B2B platform. The combination brings together two complementary organizations with strong cultural and organizational compatibility, supported by an experienced management team and talent base to create a solid foundation for meaningful, long-term value creation. GOJO will continue to be based in Ohio, and strategic integration will help ensure the combined businesses and all customers realize the benefits of the companies’ joint capabilities.
The transaction is valued at $2.25 billion, including anticipated tax benefits valued at approximately $330 million for a purchase price of $1.92 billion. Clorox plans to fund the transaction primarily through debt financing. The transaction is expected to be completed before the end of Clorox's Fiscal Year 2026, subject to regulatory approval and other customary closing conditions.
