BENTONE® PLUS GLOW: Radiance Unleashed!
Hectorite X Actives
The skin glow trend has taken the beauty industry by storm. Consumers are no longer content with simply having clear, matte skin, they are seeking products that give them a radiant, luminous complexion. Glowing skin is a sign of health and vitality, hence it is universally flattering.
Whether labeled as dolphin
skin, glass skin, glazed-donut skin or the next hot term, all these multi-functional claims and cross category products are required to improve the skin condition of the consumers and ultimately blend skin care and color cosmetic seamlessly.
Responding to the up-and-coming “Skin Glow” trend, BENTONE® PLUS GLOW, a new and patent pending hectorite gel technology joins forces with naturally derived active ingredients to combat signs of dull and flaky skin, unleashing the inherent radiance of
the skin.
Elementis’ hectorite gel technology enables formulators to create not only products with
outstanding textures and extremely diverse sensorial properties, but also to develop solutions for a full range of skin care and color cosmetics needs.
Its superior properties in makeup allow for instant skin glow effects. 98% naturally derived and globally aproved, BENTONE® PLUS GLOW provides rheological control and a powerful blend of skin conditioning ingredients in one easy to use product.
The gel is designed to impart rheological control and suspension to the oil phase of cosmetics and skin care products, allowing for an optimal distribution of the active on the skin surface.
Features and Benefits
Excellent suspension of pigments and actives:
• Imparts rheological control and suspension to the oil phase,
• Allows for an optimal distribution of actives on the skin surface.
Exceptional sensory:
• Applies easily without leaving a greasy film on the skin.
• Imparts a pleasant residual silkiness to the skin.
Promotes skin barrier function:
• Gives instant hydration to the skin,
• Leaves skin healthy and radiant.
Graphic 1 shows the prolonged moisturization enabled through BENTONE® PLUS GLOW in a W/O emulsion at 5% use level applied on the lips. The organically modified hectorite stabilizes water droplets in the formulation to prevent them from evaporation.
Graphic 2 shows the ideal pigment dispersion with 5% BENTONE® PLUS GLOW leading to a uniform coverage and skin tone.
Graphic 3. Pigmented formulation with/without 5% BENTONE® PLUS GLOW after 1 month at 50°C
Graphic 4. In-vivo moisturization study with/without BENTONE® PLUS GLOW
In graphic 3, the pigmented formulation with 5% BENTONE® PLUS GLOW shows excellent stability even after 1 month at 50°C. The extraordinary suspension power of the clay network enables the pigments to reveal their full color intensity and contribute even more to a radiant complexion on the skin.
Graphic 4 shows an increased moisturization over control with 5% BENTONE® PLUS GLOW in a W/O emulsion in a 30 day long in-vivo study on the lower legs (4 subjects, both left and right leg), % change of GrayIndexT values from MoistureMap MM 100 readings (Courage&Khazaka).
Formulation
Cheek Glow Highlighter
Apply this rosy skin tone enhancing highlighter to emphasize your cheeks. The hydrating formula comes along with improved pigment suspension for an even and smooth application. The optimized skin care matrix of BENTONE® PLUS GLOW supports the skin´s own transformative power to reveal its natural radiance. The Hectorite-based system also helps to improve emulsion stability and gives a superior sensory.
BENTONE® PLUS GLOW Rheological Additive
INCI Name:
C13-15 Alkane, Disteardimonium Hectorite, Vitis Vinifera (Grape) Seed Oil, Phytosterols, Olea Europaea (Olive) Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil
Unsaponifiables, Glyceryl Oleate, Tocopherol Application:
• Lip Conditioning,
• Eye Make-up,
• Lip Products,
• Facial Make-up,
• Creams and Lotions,
• Facial Treatments,
• Nourishing Skin Care,
• Sun Protection Products,
• After Sun Products.
Use Level: 3% to 10%
Sustainability Credentials:
• 98% naturally derived (ISO 16128),
• Cold processable,
• Vegan,
• RSPO certified.
Murat Kaya - Market Manager, Beauty & Personal Care
IMCD
